Playtech, a leading provider of gambling solutions, has announced a new stage of its strategic long-term relationship with the Bar One gaming brand.
Details of the Expanded Agreement
The deal was inked to further increase the provider’s coverage and strengthen its position in well-established European markets.
The recently signed contract covers 2 countries particularly:
- Ireland;
- Great Britain.
The brands' partnership has been ongoing for over a decade. As part of the collaboration, the gambling provider supplies top-notch sports products for retail operations across Bar One’s land-based bookmaker network.
The new 4-year agreement stipulates that Playtech will remain the betting studio’s exclusive supplier of self-service wagering terminals and will modernise the partner’s properties. Branded software will help meet the growing customer demand at retail facilities.
Yori Arami’s Comments on the Deal
Playtech’s VP of Sport Commercial said Bar One has become a leader in Ireland, and the provider’s team is very excited to develop a long-term partnership with the studio. The expert believes the 2 brands have excellent growth prospects together.
The developer’s high-quality software, including the new Digital Sportsbooks and Casino offering, will benefit both companies even more.
The supplier is focused on:
- designing cutting-edge technology;
- creating an exceptional customer-centric roadmap;
- ensuring top-notch performance in both the online and retail realms.
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