Playtech, a leader in the production of high-end gambling titles, has signed a long-term agreement with the Progress Play aggregator. The ally is now the sole supplier of the developer’s bingo content platform to an extensive range of operators.
Details of the Recent Contract
The partner’s solution has become the 1st White Label network to integrate Playtech’s latest lottery system, launched in December 2024. The joint project opens up access to the vertical’s largest audience, strengthening the provider’s position as a leading B2B entertainment supplier in the bingo category.
The aggregator’s client base can now enjoy a variety of products with popular formats and dynamic action. The company will collaborate closely with the developer to adapt content titles to system requirements. Additionally, Playtech’s network management team will provide support in optimising the sessions.
The manufacturer’s lottery hub boasts the following:
- impressive liquidity;
- international-level recognition;
- about 40% market share in Great Britain;
- integration of amusement with payment services;
- efficient gamification and user loyalty-boosting instruments;
- appreciation from prominent names, such as Mecca, William Hill, etc.
Progress also has access to 3rd-party gambling products, such as a line of bingo slots from the Eyecon studio and a collection of scratch cards.
Expectations from the Agreement
Marat Koss, Playtech’s VP of Interactive Gaming, expressed delight about assigning the exclusive supplier of the proprietary lottery platform. The corporate team has enjoyed a long-standing and mutually beneficial partnership with the brand and is now taking the deal to the next level.
By joining the recently launched system, Progress Play will be able to offer its audience a 1st-class bingo experience, with a wide range of products, attractive prizes, and enormous jackpots. Mr Koss is looking forward to seeing the 1st results of this global partnership.
Itai Loewenstein, Progress Play’s CEO, noted that integrating the developer’s innovative platform is a massive achievement for his firm. He believes the collaboration will provide end customers with an unrivalled experience and take gambling to a whole new level.
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