Playtech, a reputable provider of casino entertainment and systems, has inked a long-term content partnership with another industry giant, Greentube. The deal allows the supplier to significantly expand its reach in the UK gaming market.
Details of the Contract
The agreement covers operations with Playtech’s bingo library. Amusement products from this vertical were integrated into a Greentube-owned British brand, Admiral Casino.
The platform serves the following categories:
- slots;
- live games;
- table simulators;
- sport betting offers, etc.
This partnership opens access to the largest gambling community on the market and a wide range of popular entertainment titles. It is the debut launch of RMG solutions from the lottery section on the Admiral portal.
The online casino’s audience can now enjoy traditional draws from the software manufacturer itself and a series of Eyecon’s bingo slots. Content from some other of Playtech’s partner studios was also added to the website’s lobby.
The supplier provided professional support and adapted the implemented products to the operator’s needs to ensure success.
Comments on the Deal
Marat Koss, Playtech’s VP of Interactive Gaming, expressed delight about Admiral joining an exclusive Next Gen Bingo network. His team has a long-standing partnership with Greentube’s experts that will now be even broader and more beneficial. The associate’s platform can significantly enhance the liquidity of the supplier’s solutions. The specialist is looking forward to the first reaction from British gamblers.
Richard Poole, Greentube’s Director of UK B2C Operations, noted that the deal with Playtech is a great way to diversify the casino’s portfolio. The innovative bingo product line will provide the audience with an unrivalled experience. The parties are planning to expand this collaboration even more globally.
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