Pragmatic Play, an industry-leading provider of gambling content and systems, has added a new discipline to the list of its sportsbook offers, greyhound racing. The developer continues to expand its proprietary catalogue and attract even more diverse audiences worldwide.
Details of the Recent Upgrade
The software manufacturer expects that integrating another in-demand vertical into its global portfolio will become a turning point in the brand’s history in the British market. This sport is considered one of the most popular in the country. At the same time, operators from various key markets, not only the UK, will be able to benefit from the fresh wagering proposal.
In the newest category, the company’s clients will get access to:
- 100,000+ events;
- 80 international tracks;
- dog statistics (last 6 races).
The supplier’s bookmaker product was first launched in 2023 through the Danz Bet platform in the Spanish gambling segment. The offer became an impressive success and is now promoted under the Pragmatic Play Sports brand across all well-regulated markets. The studio is set to expand the current assortment of integrated solutions further.
Gareth Crook’s Comments
The corporation’s SVP of Sports claimed that greyhound competitions are among the most sought-after wagering verticals for operators in Great Britain and beyond. Thus, the firm’s team is very enthusiastic about the recent addition to the catalogue.
After the launch of bets on jockey contests and football matches at the end of 2024, dog racing has become a logical continuation of the studio’s growth strategy. The latest portfolio expansion opened the calendar of other upcoming inclusions into the content library for 2025.
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