Pragmatic Play, a leading provider of gambling content, has signed a new strategic agreement with the Sporting Risk analytical agency. The deal is set to provide users of the developer’s platform with improved experiences and expanded-functionality bets.
Key Details of the Contract
The new partner offered the software manufacturer a wide range of proprietary wagering products.
These inclusions comprise the following soccer markets:
- 14 match choices;
- 16 team variants;
- 42 player options.
All available tools can be combined in any order. In essence, Sporting Risk’s solution is a flexible betting constructor integrated into Pragmatic’s main niche platform.
The service includes:
- configurable odds;
- wagering real-time tips for users;
- access to an extensive database of statistics.
Key management elements remain under the analytical agency’s control. The company assumes responsibility for creating new markets, dynamically adapting the product line, and adjusting prices.
The gambling developer plans to use the partner’s ready-made interface, which is a decent, convenient trading tool that allows for instantly changing various characteristics of built-in software. Still, the proprietary solution boasts excellent customisation options for end clients.
Operators can manually change all betting positions or order remote administration services from Sporting Risk’s support team through a built-in API. Such an approach significantly reduces the initial costs of launching a niche business and helps entrepreneurs enter any regulated market much faster.
Comments of the Partners
SportingRisk.com's CCO noted that Pragmatic’s wagering products are in huge demand. Andy Phillips' team boasts rich experience in predictive modelling and analytics. This knowledge will support both companies' continued expansion and progression in key jurisdictions.
Pragmatic’s SVP of Sports mentioned that staking on individual athletic disciplines has quickly become an international trend and is now an integral part of any bookmaker’s offering, which increases revenue.
According to Gareth Crook's statement, user preferences are quickly changing, and his team rapidly adapts to their needs. The latest partnership, for instance, opens up a full range of bets on players and many other exciting markets for Pragmatic’s fans.
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