Pragmatic Play, a world-renowned web gaming content manufacturer, presented its roadmap of products for the coming month at ICE Barcelona's 2026 edition. The show took place on January 19th-21st.
At the expo, the company demonstrated its new slots, live dealer titles, and other entertainment novelties. Additionally, the success of the proprietary Drops & Wins promo tool’s latest version was emphasised.
Results of 2025 and the Development Vector
At the trade fair, the studio’s delegates explained how they would position products in 2026, following a year of breakthroughs. In 2025, the corporation kicked off over 100 online slots, diversified its dynamic real-dealer content assortment, and debuted in the arcade vertical.
Particular attention at the show was paid to live casino solutions. The provider recently opened studios in Serbian and Colombian cities. The company plans to launch new quarters in 2026 across multiple jurisdictions, e.g. the Brazilian market.
Let us take a closer look at the key positions from Pragmatic’s presentation:
Slot Releases
Delegates displayed several products that were recently launched:
- Jelly Express — a game with a bright, sweet theme;
- Sugar Rush Super Scatter — an addition to the popular series;
- Joker’s Jewels Hold & Spin — a fresh iteration for the famous franchise;
- Zeus vs Hades — Gods of War 250 — continuation of the successful 2023 hit.
Live Casino Offers
Pragmatic’s team exhibited some recognised and brand-new masterpieces, including:
- Crystal Roulette — wheel sessions with updated visuals;
- Color Game Bonanza — another gem for the prominent line;
- Flow Blackjack — a reimagined version of classic card rounds;
- Gates of Olympus Roulette — a form of the divine myths theme.
Drops & Wins Program
The campaign remains a priority for the supplier. It features drawings and tournaments with large prize pools, held every week/day. For instance, during the latest season, the fund accounted for a whopping €25 million.
The orientation towards top-notch marketing strategies demonstrates Pragmatic’s commitment to delivering practical benefits. The software manufacturer continues setting new standards in serving operator partners and their customers worldwide.
Other Formats
The company’s portfolio also includes arcade-style additions such as Plinko+ (pachinko), Mines+, and Chicken+. These are fast-paced, usually retro-style games with simple mechanics and risk-reward features. Such content is perfectly suitable for younger gamblers (Zoomers).
The enterprise is developing not only slots and live-dealer shows, but also the evolving Sports division. The betting branch is also actively growing and was presented at the exhibition.
Irina Cornides' Comments on the Performance
The corporation’s COO named the past year a landmark one for the whole team. She highlighted success across several content segments simultaneously, which is a great accomplishment. That achievement was reflected in a notable increase in audience response and victories in 39 categories at prestigious niche award ceremonies.
The spokeswoman believes 2026 will be yet another fruitful stage. The presentation at ICE Barcelona signified the start of a new upward trajectory. The studio’s delegates were glad to showcase proprietary releases. They also revealed some further plans, stating that even more thrilling experiences for operators and gamblers are set to be offered in the coming months.
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