Pragmatic Play, an industry-leading gambling content supplier, has expanded its strategic partnership with Juega en Línea. The deal is set to significantly boost the developer’s reach and influence in Latin America’s largest markets.
Details of the Updated Contract
The new agreement complements the previously concluded one, within the framework of which the full range of Pragmatic’s products was integrated into the operator’s platform.
The list includes:
- digital slot games;
- virtual sports services;
- content with real dealers.
The massive integration of the supplier’s extensive portfolio took place back in 2021.
Under the terms of the updated contract, the manufacturer will provide the Latin American partner with Smart Studio, an innovative solution supporting tailored live broadcasts.
The module streams the software producer’s content with real hosts, including:
- Sic Bo;
- Blackjack X;
- ONE Blackjack;
- Auto Mega Roulette, etc.
One of the service’s main characteristics is the presence of an expanded set of personalisation and branding tools. Thanks to these settings, the operator will be able to grant the audience a feeling of maximum immersion in each game’s world.
Comments of the Parties
The VP of LatAm Operations at ARRISE powering Pragmatic Play lauded excitement about expanding the relationship with the regional brand. Victor Arias said this move is driven by the goal of providing gamblers with personalised experiences and is another breakthrough in the area. The supplier’s content best reflects its devotion to creating exceptional products that will resonate with users worldwide.
Juega en Línea's Marketing Director claimed that the platform’s long-term partnership with an outstanding manufacturer has been highly beneficial to its audience. In Mechita Moreno's opinion, the addition of another signature product will further strengthen the brand’s influence in the region. This customisation ensures that the operator can offer players unique entertainment perfectly tailored to their preferences.
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