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Pragmatic Play Sports Grows Its Presence in Great Britain and Ireland

24 march 2025
Author: James Burton

Pragmatic Play Sports, a bookmaker product division of Pragmatic Play, has inked a new partnership agreement with the QuinnBet studio. The deal is intended to significantly expand the provider’s audience in Great Britain and Ireland.

Key Details of the Contract

Pragmatic Play Sports and QuinnBet in the UK and Ireland

Since 2017, the operator has been working in the gambling market and has earned the title of one of the largest brands in the British Isles. Its offering includes a wide range of world athletic events and competitive wagering odds.

Thanks to the new agreement, the platform’s punters received access to innovative products with advanced personalisation settings. The integration has been conducted through the PAM system, which ensures security, compliance, and a seamless installation procedure.

The supplier brought the ally the following:

  • live data;
  • video streams;
  • unique bet constructor;
  • 40,000+ worldwide events monthly;
  • virtual sports (Penalty Shootout and other games).

Recently, the development studio updated the package of its offers and added 3 new disciplines to the platform: horse and greyhound racing and wagers on football players. All the fresh categories are now accessible to the operator’s audience.

Comments of the Partners

Pragmatic Play’s SVP of Sports expressed pride in working with the associate and confidence in their rapid growth together. In Gareth Crook's opinion, the deal significantly expanded his company’s portfolio reach in the region and was a clear sign of a strong interest in the local markets. The specialist noted that the product connection has gone well and emphasised excitement about the long-term joint work.

QuinnBet’s CEO called the recent partnership an essential strategic step that can help the brand grow and strengthen its influence in the British Isles. According to Brenda Quinn's statement, the supplier’s outstanding wagering offer is the best that can be presented to the audience.

At the Casino Market studio, you can buy profitable solutions from the finest online sportsbook software providers.

Also, feel free to contact us if you want to learn more about the nuances of working in the RMG segment and order the development of a turnkey betting business.

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