Pragmatic Play, a sought-after provider of digital gambling products, has initiated a new strategic partnership with the Ivy Casino brand. The deal is set to greatly expand the developer’s reach in the UK market.
Key Details of the Content Agreement
The Ivy platform was launched in 2024 by the Fortuna Gaming company. The portal has already won the loyalty of thousands of punters from all over Great Britain.
The operator’s customers can now access Pragmatic’s best slots:
- Sugar Rush 1000;
- the Big Bass collection;
- Gates of Olympus 1000, etc.
Following the agreement’s terms, the developer’s software from the live casino vertical will also be supplied to the partner’s website. The UK brand will obtain premium roulette and blackjack entertainment from the gambling giant.
The provider’s team stated that the new content agreement fully aligns with its strategic expansion plans in key European markets.
Parties' Comments on the Recent Deal
Pragmatic’s COO expressed excitement about offering the British operator’s audience the top-performing titles, including live dealer tables. Irina Cornides noted that the casino brand continues to expand and gain a leading position in the highly competitive UK jurisdiction. The corporate team works diligently to help the new partner achieve this ambitious goal.
Fortuna Gaming’s CCO added that collaboration with a renowned developer promises to make the platform’s offer one of the best and most innovative in the entire local industry. In Mark Good's opinion, the supplier’s premium content is perfect for growing a loyal audience and quickly advancing as a top gambling brand in the country.
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