Pragmatic Solutions, a subsidiary of the gambling giant Pragmatic Play, has launched its iGaming Player Account Management (PAM) product in Brazil.
The provider has passed certification by the independent agency GLI and inked a long-term contract with the EstrelaBet Brazilian operator.
Details of the Agreement
The supplier’s accreditation aligns with the country’s new iGaming industry regulations that came into force on January 1st, 2025. The state’s Ministry of Finance initiated a legal transformation of the domestic gaming market to make this vertical safer and more transparent.
The manufacturer managed to adapt its PAM platform as quickly as possible in full compliance with the regulator’s new requirements. The service provides entrepreneurs with absolute confidence that their operations meet the standards adopted by Brazil’s government.
The iGaming business continues to grow across Latin America, and a system with many customisable components is the ideal solution for brands to prepare for any market transformations. The corporate team has found the optimal balance between adherence to legal requirements and the introduction of new development tools.
Features of the PAM Product
The platform includes several convenient tools for personalising gaming offers and providing an unprecedented gambling experience. It is built on a modular architecture and advanced API protocols, which has enabled the manufacturer to achieve seamless software integration with 3rd-party products.
The digital system allows operators to swiftly adapt to any legal changes and implement new functionality without compromising compliance policies and overall performance.
Benefits of Integrating the Solution
EstrelaBet is one of the largest and most recognisable wagering brands in Brazil. The company has a powerful presence in the sportsbook niche and an extensive offer of casino games.
Connecting the scalable PAM platform gave the operator several substantial benefits:
- access to a flexible tech stack with a wide range of personalisation settings;
- a high software security level and a unique built-in system for protecting user data;
- guarantees of adherence to rules, confirmed by certification from the GLI independent agency.
These characteristics also benefit the developer’s other partners. Casino Market’s team can help you install the product on the most beneficial terms.
Expectations from the Deal
Pragmatic Solutions' Director of Legal and Compliance noted that lawful activities are critical for all operators in fast-growing markets. According to Lloyd Lemmon's words, Brazil’s recent regulatory changes are the culmination of long preparations for the gambling segment’s full launch.
In such a dynamic environment, brands need assurance that their partners can quickly adapt and ensure adherence to rules. The corporate team is proud to provide this confidence to every customer.
The Head of Sales added that the company’s growing client base in the country and Latin America overall is the best demonstration of trust in the firm’s technology and products. Luis Spencer's thought is that ensuring full legal compliance has been a key factor in the studio’s success, giving operators security and peace of mind while maintaining peak performance and growth.
The recent deal underlines the manufacturer’s strategy of being the finest possible partner for RMG brands. Its achievements were also recognised at one of the largest regional gambling events, the SBC Awards Latinoamerica 2024 ceremony, where it won the Platform Provider of the Year title.
Casino Market offers Pragmatic’s software, as well as content from other leaders:
- Amatic;
- Wazdan;
- Evolution;
- Play’n GO;
- Endorphina;
- Greentube, etc.
Feel free to contact us if you want to learn more about the industry’s most significant trends and order the integration of profitable software from the sector’s frontrunners. We regularly offer promotions.
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