The SiGMA East Europe 2024 show, held in Budapest from September 2nd to 4th, attracted over 9,000 delegates, 5,000 partners, and around 20 speakers.
Key Highlights of the Prestigious Event
The organisers focused on expert presentations, which raised many discussions about trends and prospects for the gaming industry in Eastern Europe. The occasion also outlined plans for a more responsible development of the regional gambling market.
The following speakers were invited as top industry analysts:
- Christos Zoulianitis from Playson;
- Viktor Radics from DLA Piper Hungary;
- Renata Kozak from LexisNexis Risk Solutions;
- Rossi McKee from the Responsible Gaming Foundation.
The expert group, supported by the iGaming Academy, presented reports on industry regulation trends, challenges and opportunities facing the Eastern European entertainment sector.
Supervision of the Gambling Niche
Mr Radics emphasised the significant progress achieved in overseeing the regional segment. He described a mass tendency: market transition from monopolistic structures to a more competitive environment with independent licensing. Such a significant achievement in gambling niche regulation makes Eastern European countries more attractive to large international operators and investors.
In the final part of his speech, Mr Radiks highlighted several of the most effective programs for compliance with responsible gaming standards.
The list included:
- self-exclusion tools;
- restrictions on thematic advertising;
- protection of minors and vulnerable categories of the population.
According to the expert, the region is rapidly increasing its commitment to European legal management and player protection standards.
Government’s Impact
Ms McKee paid more attention to Bulgaria’s gambling industry development. She described establishing the local regulatory framework in 2015 and recent legislative updates on increasing user safety.
The specialist drew particular attention to the government’s decision to ban casino marketing in state media.
Variety of Informational Channels
In her report, Ms Kozak emphasised the importance of using alternative data sources and implementing anti-fraud programs. A comprehensive approach will allow gambling operators to ensure top-level compliance with international standards of responsible gaming.
The representative advised event participants to work with as many sources of information about their customers as possible. This strategy will make entertainment offers more flexible and allow entrepreneurs to adapt quickly to future legislative changes.
Risks of Severe Restrictions
Mr Zoulianitis reminded the audience of the need for a balanced approach to regulatory programs. He also called on the government apparatus to avoid excessively restrictive measures.
According to him, harsh rules can stifle innovation. Authorities must be ready for changes and quickly adapt to technological breakthroughs. This factor is one of the most important for attracting startups planning to debut in regional markets.
Awards Ceremony in 2024: List of Champions
On the 1st day of the summit, attendees discovered the names of the competition’s winners. Professional entertainers hosted the event at Intercontinental Budapest’s ballroom.
The show had generous support from BetConstruct's team. Representatives of the 1xBet brand also attended the ceremony and sponsored some extra activities.
The organisers showed the utmost commitment to international environmental initiatives. The evening ended with a charity auction of art masterpieces aimed at supporting the SiGMA Foundation’s good causes.
As part of the show, 25 winners were named. Some of them are:
- Watchgamestv — the top-rate streamer;
- Irev — the best provider of marketing solutions;
- Adwa — the most prominent platform manufacturer;
- Belatra's Mummyland Treasures — the greatest slot design;
- EGT Digital’s Sugar Duke — the finest audio accompaniment, etc.
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