The ROGA's members have announced another strategic collaboration with the Responsible Gambling Council's specialists. The union case with RGC aims to develop and launch a single RG certification procedure for digital operators in the United States.
About the Fresh Initiative
The ROGA represents entertainment brands that account for 90% of the entire sportsbook handle in the US. The organisation has extensive practical experience and a stable vision of the principles and methods for forming a friendly, well-structured web amusement environment.
The Association’s experts introduced several new practices in different areas, such as:
- safe marketing strategies;
- expansion of tools supporting users;
- training of industry companies' personnel;
- self-exclusion of punters on internet platforms.
This set of measures is designed to improve the efficiency of operators in the field of responsible gaming (RG).
The RGC’s values fully align with the strategic partner’s initiatives. Members are ready to offer their practical developments on the issues of web gambling brand accreditation. The Council’s experience spans across both the digital and ground verticals.
Previously, the 2 bodies had fruitful cooperation on several cases. Back then, the organisations joined forces to work on researching the growing interest in niche instruments and social awareness campaigns.
Comments of Representatives
The ROGA’s Executive Director explained the main goal of driving sustainable development in the RG sector. According to Jennifer Shatley's statement, with the partner on board, a novel system will serve as a benchmark for the US iGaming market. She believes it will enable punters to make more informed choices when selecting portals to play on.
The RGC’s CEO called the initiative the one that builds on the long-standing expertise and strong evidence base of both organisations. In Sarah McCarthy's opinion, the 2 bodies will enhance transparency and accountability in the entertainment industry, while keeping a strong focus on protecting users.
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