Latin America’s gaming is experiencing rapid growth. According to the analytical agency Statista’s report, the number of regional players increased from 3.6 million in 2019 to 8.3 million in 2024, a growth of 132% in just 5 years. By the end of 2025, Brazil alone is expected to generate about $1.3 billion in sportsbook revenue, securing its status as one of the world’s most promising markets.
Several expert reports and panel discussions at the SBC Summit 2025 will be devoted to the evolution of Latin American jurisdictions. The event is scheduled for September 16th-18th in Lisbon, attracting over 30,000 international delegates.
Focus on the Brazilian Business
In January 2025, the country’s government launched a large-scale regulation program. This step changed the situation dramatically and made the state one of the most appealing hubs in the world for niche investors.
As the local industry developed, global operators realised that the usual standards and practices were insufficient. The gambling business in Brazil has unique oversight mechanisms and cultural vibes that require the adaptation of strategies.
One of the summit’s key events will be the panel discussion dedicated to new approaches for engaging the country’s audience.
Among the session participants will be prominent firms, such as:
- BetMGM;
- Pay4Fun;
- KTO Group;
- Montgomery;
- Superbet Brazil.
Market leaders will share their opinions on the following important issues:
- long-term scenarios for levelling up the state’s industry;
- specifics of compliance with national regulatory requirements;
- prospects for promoting gaming products with influencers' help, etc.
Localisation as a New Strong Trend
Regional brands are rapidly and actively reinforcing their positions, gradually reducing the gap with global giants. Their key advantages are deep knowledge of Latin America’s jurisdictions and an accurate understanding of domestic cultural peculiarities.
These issues will be the subject of the separate discussion panel. Its experts are going to debate the specifics of Argentina, Colombia, and other neighbouring markets.
The speakers are executives of recognisable companies, such as:
- EstrelaBet;
- BetWarrior;
- Estelar Bet;
- SOFTSWISS.
Resonant Fiscal Reform in Peru
According to the advisory firm SCCG Management’s data, the volume of the gambling sphere in the country reached $2.72 billion by the end of 2024.
The state was considered one of the most promising areas in Latin America, but the introduction of a new 1% Selective Consumption Tax (ISC) has seriously changed the situation. The financial measure has caused a wide resonance and is being actively discussed both in the expert community and among business representatives.
A separate panel will be devoted to this fiscal issue at the summit. Participants will explore different ways to quickly adapt to the additional tax burden and opportunities to strengthen cooperation with the national regulator.
The list of presenters includes the following enterprises:
- La Tinka;
- Oddin.gg;
- Apuesta Total;
- Grupo Retabet.
Mexico as a Mature and Stable Market
The country occupies a leading position in the region in terms of bets and deposits. A key peculiarity is the obvious audience orientation towards American sports, such as football, which distinguishes the country from the neighbouring jurisdictions.
Despite excellent financial indicators and customer loyalty, the government continues to postpone the reform of the industry’s comprehensive regulation. Such uncertainty in Mexico’s gambling laws causes concern among leading international operators.
Panel speakers:
- Betcris;
- Codere;
- Novibet;
- Wiztech;
- PlayUZU.
Working Approaches and Tech Trends
The program dedicated to local markets will focus on practical strategies that have already proven their effectiveness. Attendees to the show will receive a set of actionable solutions ready for launch and scaling.
A separate session will be devoted to tech trends and promising areas of development, such as:
- digital wallets;
- mobile-1st platforms;
- remote sports betting tools.
In addition to panel discussions, special platforms for targeted interaction will be organised within the conference’s extensive framework.
These networking meetings comprise the following:
- Brazil Market Orientation;
- LATAM Regulatory & Legal Circle;
- Localisation Strategy & Tech Exchange.
The main goal of the events is to facilitate cooperation between stakeholders and encourage the exchange of regional experiences.
Casino Market's specialists can provide you with more information on the upcoming summit and help you launch or scale a gambling project in one of the most flourishing business destinations.
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