The 2025 edition of the upcoming SBC Summit in Lisbon promises to be the largest to date, with 30,000+ delegates expected to visit the show, which signifies 20% YoY growth. Focusing on hospitality and scale, the event will feature many new additions to its program.
General Notions About the Gathering
The meeting is scheduled to run on September 16th-18th at the Portuguese capital’s FIL centre. The Summit consists of an exhibition, a range of various conferences, networking offers, and additional entertainment activations. It will bring operators, providers, regulators, media, and other market representatives in one place.
Key figures of the 2025 edition:
- visitors from 130+ countries;
- about 500 famous speakers;
- 40% C-level decision-makers;
- 135,000 sq m of an expo zone.
A lot of prominent names from the gambling, technology, sports, and other industries will take part in the show this year. To name a few, there will be Claude Makélélé, Gary Vaynerchuk, Jordan Dawson, Margarida Corceiro, Oleksandr Usyk, Randi Zuckerberg, and many others.
Core Agenda: 6-Stage Conference
Guests will get a great opportunity to dive into an extensive range of insightful sessions from prominent figures reigning in the market. They will host practical keynotes and forums on innovation, compliance, IT breakthroughs, and other important areas.
The backbone of the program includes 6 informative categories:
- Super Stage. This part will cover trading odds compiling methods, the AI revolution in business, the future of gambling, sustainable growth under pressure, women’s role in the industry, etc. There will also be a section where CEOs of the 5 leading gaming corporations will share their secrets and opinions.
- Global Markets. The pool of regions to be discussed comprises Latin America, Western Europe, and North America. Particular attention will be paid to Brazil, Peru, Mexico, Italy, the Netherlands, Finland, the US, etc. Guests will learn the primary trends and the specifics of running successful, high-tech, and compliant projects in these destinations.
- Emerging Markets. The category will be of the utmost interest to those who plan to work in Africa, Eastern Europe, Asia, and the Middle East. In the spotlight will be states such as the RSA, Nigeria, Macau, India, the Philippines, Georgia, Ukraine, the UAE, and many more.
- Technology. Payment systems, artificial intelligence, SaaS, modern UX and UI, bet builders, AML solutions, KYC tools, and M&A innovations are just a small part of what will be discussed. Attendees will discover how to strengthen their businesses with cutting-edge software and extraordinary approaches.
- Affiliate Leaders. Visitors will listen to panels dedicated to fostering relationships with media partners, using the latest marketing technologies, and exploring instruments that shape the future of this vertical. From CRM, AI, and SEO aspects to the nuances of branding, metrics tracking, and content localisation — everything will be packed with juicy data.
- Player Protection. This stage will highlight regulatory peculiarities, compliance specifics, audience research methods, the fight against dishonest users, operator collaborations, tools for monitoring behaviour, etc. Delegates will also understand how to hire professional teams, learn more about data security, and explore the ethical aspects of the mentioned techniques.
Other Events and Rasmus Sojmark’s Comments
SBC’s members focus on creating a space where all industry representatives can get valuable insights, foster partnerships, and network in a relaxing atmosphere.
To impress the audience, the organiser and its associates added the following to the agenda:
- Food Festival;
- Tech Academies;
- AMIG Happy Hour;
- Legends Charity Game;
- 3v3 Football Championship;
- sponsored drinks and parties;
- Affiliate Leaders Awards, and more.
SBC’s CEO and Founder said last year’s edition was a resounding success and delivered many valuable discoveries in terms of interaction with delegates. The upcoming edition, according to Mr Sojmark, is even more exciting and packed with new stages, academies, legends' appearances, and similar activities.
The executive expressed deep gratitude to the sponsors, speakers, hosts, guests, and exhibiting companies for their support. He believes that a united community is what helps the most in bringing a spectacular industry event to life.
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