SBC Summit’s Player Experience Academy: Focus on New Engagement Approaches

The Player Experience Academy, part of SBC Summit’s educational tech training, will be held on September 29th, 2026, at MEO Arena’s Tejo Hall in Lisbon, Portugal. The event consists of 5 insightful, hands-on sections, from an opening keynote to a workshop.

Speakers and delegates will include representatives from various fields, including gambling, video entertainment, media, and more. This Academy is especially important for product teams, company managers, marketing specialists, etc.

Reasons for Visiting the Educational Meeting

User experience is becoming a key driver of competitive advantage in the sports betting and casino industries. It impacts audience engagement, loyalty, and long-term value.

The program will examine how regulatory and ethical factors affect engagement and the overall player journey. The gathering will focus on applying entertainment tools, behavioural design, and reward systems with real-world cases. A key cornerstone will be balancing commercial objectives with responsible customer care.

The Academy’s visitors will discuss the following:

• technology stacks that help increase engagement and loyalty;
• proven gamification features, progression, and bonus campaigns;
• emerging challenges and opportunities in developing gambling mechanics;
• tournaments, single/multi-player missions, leaderboards, and seasonal content;
• approaches to audience segments, considering their motivations, behaviour, and risk levels.

Agenda and Topics for Discussion at the Event

The meeting will be informative and useful thanks to the following planned activities:

1. Opening keynote. The lecture will cover the program’s current objectives, latest updates, and prospects. Additionally, this part will address current global market trends and emerging developments in user experience strategies.
2. Panel. Guests will learn about responsible gambling innovations and examine how new approaches to shaping UX are changing retention methods. Behavioural design, multi-layered protection, and a balance between engagement, ethics, and regulatory compliance will be central. Speakers will also explain how to scale sustainably across jurisdictions.
3. Presentation. The section gives visitors a chance to explore how online gambling can adopt responsible approaches to user experience from other industries. After the meeting, delegates will understand the principles of sensibly designing customer journeys and how to apply this knowledge across various iGaming areas.
4. Case study. Experts will discuss how risk management can ensure commercial sustainability. Thus, visitors will hear a lot about combining behavioural design, engagement, and retention with a responsible approach in CMSs. Other topics include protecting players while pursuing corporate goals, identifying and mitigating risks across jurisdictions, and creating a UX that is both convenient and compliant.
5. Workshop. The masterclass will focus on KYC, gamification, and security. Attendees will explore how to segment audiences by behaviour, motivation, and risk level. During the interactive session, guests will learn the most commonly used methods in the field and how to adapt them in practice to different customer groups.

The summit’s organisers expect this Tech Academy to attract senior executives and other gambling representatives. They also invite delegates from related industries to make the show even more insightful.

Confirmed participants include:

• Betsson;
• SBC Media;
• Bank of England;
• Casino Marketing Academy;
• Lambda Gaming, and many others.

Tech Academy’s Main Target Audience Groups

The event can interest representatives of almost any eCommerce vertical. Yet the gathering will be especially informative for professionals in product, user experience, analytics, and responsible gambling areas.

According to organisers, the trainings are primarily suitable for specialists in these fields:

• regulatory compliance;
• CRM, loyalty, and retention;
• content design and gamification;
• sustainable business growth strategies;
• responsible play, UX, and re-engagement;
• maintenance of long-term customer relationships;
• studies of audience groups' behaviour and motivation, etc.

The educational initiative will be valuable for those who want generated insights and practical cases rather than theoretical statistics and large data sheets. This edition will let delegates join classes focused on building products while maintaining security and regulatory transparency.

Major Benefits for 2026 Gathering Attendees

The organisers are focusing on specific recommendations, current trends, and real-world expertise. The event lasts only 1 day but distils the most relevant information for businesses and their associates.

For €249, visitors will receive access to the Academy, featuring several benefits:

1. Overview of brand-new gamification tools. Participants will learn about the features, technologies, and strategies that will shape customer journeys and impressions through 2026 and beyond.
2. Experience from various related industries. Speakers will share how gambling, entertainment, media, and other brands use advanced systems to drive audience behaviour and loyalty.
3. Real-world case studies with detailed explanations. The program includes examples of how to leverage tournaments, missions, and other engaging mechanics to retain players.
4. Interactive workshop for building practical skills. Guests will explore scenarios for communicating with target groups and learn how to balance commercial objectives with responsible user care.

Casino Market's team follows major industry events to stay aware of emerging trends, new technologies, and proven strategies. For help with project development, promotion, licensing, and other advancements, feel free to contact us.

Order Service

James Burton The Casino Market partner, the owner of the gambling establishments’ network

Have questions or want to order services?
Contact our consultants:

• e-mail: manager@casino-market.com
• feedback form.