SMH Global, an international consulting agency, will co-host this year’s SBC Summit Tbilisi. The event is scheduled for July 15th-16th at the Georgian capital’s Sheraton Grand Tbilisi Metechi Palace.
The show promises to be an important platform for discussing current trends across the iGaming and online sportsbook sectors. The geographical reach spans Eastern European and Central Asian countries.
Following the successful 2025 iteration, which attracted over 2,000 delegates from 44 states, the organisers plan to increase attendance this year to 2,500. This number will cement the gathering’s reputation as one of the most respected industry events in the region.
Key Details About the Meeting: Agenda and Speakers
The 2-day SBC Summit Tbilisi 2026 will unite over 70 world-class lecturers under 1 roof. Such an abundance of experts guarantees a multitude of enlightening insights for guests.
Major panel discussions will cover:
- oversight and compliance issues;
- operational processes and technology solutions;
- affiliate marketing strategies and cross-vertical collaborations.
A key part of the summer event will be the SBC Regulators Summit. The conference engages representatives of reputable authorities from various destinations.
Visitors will be able to talk to officials from the following regions:
- Baltics;
- Balkans;
- Caucasus;
- Central Asia;
- Central and Eastern Europe.
Most discussions will be related to adherence to laws, responsible gambling, and the adaptation of legislative frameworks to modern technological tools. Rasmus Sojmark, SBC’s Chief Executive Officer and Founder, confirmed that this summit would be a central platform for strategic dialogue and the promotion of progressive policies.
He encouraged visitors to stay tuned for announcements, as a special guest will be revealed soon. Their presence promises to make the July show a must-attend for everyone interested in regional iGaming development. This portion of the program will explain current regulatory trends and provide valuable opportunities to share experiences.
Betting Segment
Special focus will be centred around sports topics. Visitors will explore new approaches to fan engagement and sponsorship strategies. Additionally, they will discuss media partnerships and expanded collaboration between athletics clubs and bookmakers.
SMH’s Founder emphasised the importance of this segment in the summit’s program. According to Lasha Machavariani's statement, last year Alessandro Nesta, a legendary footballer, was hosted, generating great interest in leadership, performance, and the ties between sports and wagering.
In 2026, the united team is expanding the agenda. Participants can look forward to in-depth discussions on important topics and a meeting with another high-profile figure.
Networking and the Exhibition Area
An evening program is scheduled across the capital to allow attendees to exchange experiences and establish business ties. Additionally, delegates can benefit from the convenient SBC Connect App for streamlined appointment arrangements.
The expo space will bring together entertainment platform owners, suppliers, tech companies, and affiliates. All the parties involved will leverage direct engagement with major industry players.
Registration will open soon. Those interested can confirm presence in advance and take advantage of early-bird privileges. The summit in the Georgian capital offers significant potential for gaming leaders seeking strategic development, new business solutions, and ways to draw in more affiliates.
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