SBC has announced a new initiative: the launch of a unique charity meeting for gambling market leaders. The project aims to raise over €1 million (around $1.17 million) for good causes.
About the Prestigious Gathering
The show is scheduled for September 15th, in the evening preceding the SBC Summit 2025 in Lisbon. The organisers plan to attract top faces from the gaming and betting sectors. The meeting serves as an entry point to the major conference, which will take place from September 16th to 18th.
The initiative has already received significant sponsorship support from well-known brands and continues to attract new prominent names.
Among the confirmed patrons are:
- IGP;
- Alea;
- Spribe;
- Soft2Bet;
- Sportingtech;
- Vegas Legends.
Rasmus Sojmark, SBC’s Founder and CEO, emphasised the importance of assembling the best team for this event. He is pleased that important market representatives have agreed to lead and attend the meeting.
The executive believes it will be one of the largest and most memorable projects ever organised by the team. The expert also reassured that his agency will work hard to make the summit the central gambling event.
Prominent Hosts of the Program
Mr Sojmark has invited 3 distinguished industry professionals to head this year’s charity edition.
Let us get acquainted with the chosen representatives in more detail:
Shona O’Donnell
The project will be led by a specialist in branded shows who has experience in senior positions at prestigious market organisations.
Among them are:
- Clarion Events;
- Better Collective;
- iGaming Business.
Ms O’Donnell has been involved in SBC initiatives for many years, and now she is glad to have the privilege of leading one of them herself. The spokeswoman claimed that it has been a fantastic experience to be part of such an amazing team. She is sure that the upcoming meeting will significantly strengthen the summit’s position in the global market.
Thomas Rasmussen
The gathering will also be supervised by the former executive of the world-renowned gambling corporations Betsson and Entain. For 12 years, he successfully managed budgets exceeding €100 million and supervised 13 marketing and commercial departments.
Mr Rasmussen expressed delight at supporting colleagues and the SBC team in this project. Years ago, the specialist would not have believed that one day, he would have the chance to work on such a large-scale project and participate in raising a colossal amount for good causes. The representative is confident that it will be an unforgettable adventure.
Russell Feingold
The third key person of the event has almost 20 years of experience in the field of sports charity. He gained the greatest fame in the niche after organising a unique program, Soccer Aid 2025. As part of this initiative, £15 million was raised for UNICEF.
Mr Finegold said participation in the upcoming project is very exciting. He is confident that the team will achieve and exceed all the goals set. The specialist believes it is great that the charity meeting will be held just before the SBC Summit.
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