The Slotegrator team discussed a massive increase in the amount of Big Data produced by gambling businesses. Each and every brand involved in the iGaming development can make use of this trend to their advantage.
Big Data Benefits to Explore
According to recent estimates, the total amount of information processed globally has covered 270 bytes so far. Most of it was reported in the last several years. Punters and iGaming businesses generate 50+ terabytes every day.
Information that arrives in increasing volumes creates numerous opportunities for every segment of the digital entertainment industry. For example, promotion experts can develop special campaigns after exploring public demand.
Tracking, monitoring and analysis of data have multiple benefits for online casinos and sportsbooks:
- Customised retention initiatives. iGaming brands have the power to make their punters feel more comfortable through personalised content. It is necessary to do in-depth research to learn everything about the audience first. Gambling companies can develop a unique retention approach based on the collected materials.
- Complete database. Operators should maintain personal details correctly to further customise a punter's homepage. All users should be categorised by age, region, and device to monitor their behavioural patterns and market preferences. Roulette or baccarat enthusiasts and football bettors should see related title posters when signing in.
- Using data against fraudulent activities. iGaming brands often end up being targets for hackers and scammers. For example, bonus abusers manage to register numerous accounts with fake identities to gain unfair profits. A database with possible threats helps establish special mechanisms to minimise fraud.
- Problem behaviour analysis. The audience must receive a certain level of protection throughout the online experience. Data review is required to identify red flags and eliminate potential risks. Operators can establish an alert system to warn players about critical situations.
- Primary metrics assessment. Churn Rate (CR), Gross Gaming Revenue (GGR), and other measures must be evaluated regularly. This information is crucial for estimating corporate productivity.
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