An advanced provider of gambling solutions, Slotegrator, has released a detailed overview of Africa’s emerging online entertainment niche. The continent is evolving quickly, with several countries showing impressive growth.
Operators planning to start or expand their business in the African region are advised to read this report for helpful tips.
Tech Growth in Africa
The country is progressing fast. Key changes in software, mobile usage, and national systems are helping the region attract global attention.
Industry projections estimate that the African iGaming sector will bring around $17.63 billion by 2025. From 2025 to 2029, an average yearly growth rate of 4.23% is expected, suggesting steady and ongoing development. Africa is shaping up to be a key location for digital services and mobile-friendly experiences.
Overall, the continent's main gambling vertical is sports betting, where the majority of the audience favours football. For many people, especially in rural areas, smartphones have become a gateway to online entertainment portals. As a result, mobile-first services are making it easier for punters to connect and use these platforms.
Overview of Prospective Regions
Let us check the most promising countries for the gambling business:
South Africa
This area is currently leading the way in this sector, showing impressive figures. In the 2023−2024 financial period, the country recorded a revenue of ZAR 59.3 billion (€3.07 billion), rising by 25.7% from the year before. The majority of earnings come from sports wagering, amounting to ZAR 35.91 billion or 60.5% of the total. Online betting brings ZAR 28.97 billion to this sum.
Nigeria
This country follows closely behind as the continent’s second-largest contributor in this field. With over 220 million residents, it has one of the largest digital audiences in Africa. Reports estimate that 60 million Nigerians are involved in iGaming activity daily. The state can earn around $3.63 billion in profit by the close of 2025.
Kenya
The region also plays a central role in Africa’s digital transformation. The country has one of the highest levels of participation in the online entertainment niche. Surveys show that 83.9% of adults have interacted with services in this field. Mobile usage dominates, with 88% of punters accessing betting platforms via their smartphones. Furthermore, 55% of individuals take part at least once a week.
Tanzania
The area follows a unique model, with many people engaging often but spending smaller amounts. Approximately 71.13% of respondents indicated they had participated in gambling activities at least once, with 31% betting daily. These figures show regular involvement across different age groups. Services in Tanzania are designed to be affordable and easy to use, with mobile payments like M-Pesa ensuring smooth financial transactions. In 2025, the sports betting segment is predicted to bring in $9.8 million, growing to nearly $15 million by 2029.
Ghana
The country’s sector is expanding steadily. By the end of 2024, earnings are expected to reach $57.42 million. Annual growth is estimated at 5.16% through 2029. Mobile devices remain the most common access point, processing about 70% of user activity. Football betting services are extremely popular, accounting for more than 76% of online participation.
Uganda
The area is another key contributor to the continent's development. The country has a digital participation level of 71.43%, showing widespread involvement. In just the first half of 2023, the niche generated an income of USh 2.1 trillion. National tax authorities levied USh 151 billion in fees from this activity, reflecting the sector's financial impact.
Outlook for the Region
Africa’s digital entertainment niche is set for further progress.
Experts point to 4 major elements that will continue to support growth:
- Widespread mobile access. Smartphones are more common than computers, giving nearly everyone a way to connect.
- Better regulatory systems. Authorities are improving local rules to ensure safety and fairness.
- Expanding middle class. More people have extra income to spend on iGaming services.
- User-friendly transaction tools. Mobile apps like Airtel Money and M-Pesa offer secure and fast payments.
Ataur Abeer, Slotegrator’s Sales Manager, said Africa holds promise for businesses seeking new regions to explore. He explained that success is built on adapting to each location’s needs.
According to Mr Abeer, businesses should:
- focus on mobile-optimised services;
- follow local laws and regulations carefully;
- offer payment instruments that are already popular in the area.
As mobile access spreads and more punters engage in online betting, Africa is poised to become one of the most crucial regions in this rapidly evolving industry.
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