Older people often say that mobile phones and the Internet are more likely to divide society than unite it. Text messages replace calls, and video chats are used instead of real meetings. However, Zoomers are fundamentally different from other demographic groups. They were born and raised with smartphones and technology, so online communication is natural for this category.
To interact effectively with Gen Z, gambling platform operators must be imbued with gamers’ beliefs and accept the clients’ values. These people require responsiveness and prefer active participation in events instead of passive observation.
Casino Market has prepared tips on how to work with and retain young punters. Our team can provide you with more information on the matter and develop an online gambling business with an in-build marketing module.
Preferences of Gen Z Players
These users’ behavioural reactions are especially noticeable in the bookmaker sphere. Zoomers place bets only on what they are really interested in. The pool includes eSports, multiplayer video games, often in the form of exciting tournaments, etc. Traditional athletic disciplines are also in demand but to a lesser extent than in other demographic groups.
A similar situation can be observed in the casino segment. Gen Z punters prefer modern entertainment formats with a social component.
The young audience is usually fond of:
- strategies;
- live sessions;
- multi-level tournaments.
Operators should focus on real-time interaction to attract and keep these users engaged. Rewards, bonuses, and other offers relevant to people aged 35+ are secondary. For Zoomers, participation in a gambling session is primarily an opportunity to communicate with like-minded people, share achievements, and lead an active social life on networks.
Let us review 2 content categories that Gen Z likes the most:
- Live games. The products provide high retention rates, allowing participants to communicate with both the real dealer hosting the session and other players. This factor creates a much more pleasant and warm atmosphere than spinning the reels in web slots alone.
- Blockchain-based titles. Such solutions contain elements of socialisation and strategy. Any monotonous repetition of actions without the ability to communicate quickly becomes boring. Zoomers prefer to be actively involved in the process rather than just observing.
Statistics and Tendencies
Deloitte’s recent survey showed that over 40% of respondents under 30 communicate more in video games than in the real world.
Meeting friends online is not a forced model of isolation for Zoomers. Instead, it is an excellent opportunity. Additionally, friendships are increasingly formed remotely based on common interests, not geolocation.
Gen Z has already developed a clear preference for online entertainment, which combines elements of a land-based casino with various digital options. This situation has become the engine and fuel for shaping global industry trends.
Internet gambling is another opportunity for Zoomers to expand their circle of acquaintances and have fun in good company. Far-sighted entertainment operators always consider this factor and act accordingly.
The Main Things About Gen Z in Web Casinos
Young people under 30 are fundamentally different from other demographic groups. They have developed an extraordinary attitude toward the digital industry, which dictates strict rules and trends for transforming all commercial niches.
Central notions from the article:
- Owners of gaming platforms should focus on socialisation. The new audience is fond of something other than significant wins. Channels for interacting with like-minded people and sharing progress on social networks are more fun for this group.
- Strategies, ratings, and other communication options are suitable for attracting young users. The more opportunities for joint participation in the product, the more Zoomers will appreciate the offer and come back to the amusement portal.
- Gen Z prefers to bet on team games and eSports. Traditional athletic disciplines and classic slots are less popular among this category’s representatives. Such players consider the content exciting if it is based on maximum social interaction.
You can learn more about gambling trends and order the development of an exclusive online casino marketing strategy at our studio.
We also work with leading software providers and offer the best solutions to attract the broadest possible player groups. Feel free to contact our managers to initiate a mutually beneficial partnership with a decent aggregator.
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