Spelinspektionen, which regulates the gambling business in Sweden, has outlined the situation in the country’s industry, revealing its Q3 analytics. According to the publication, local GGR increased by 0.5% YoY to SEK 6.71 billion ($712.6 million).
Key Notions from the Authority’s Document
Let us explore the main results for the reporting period:
- Total revenue for the July-September period slightly exceeded the 2024 figure of SEK 6.68 billion.
- Nevertheless, quarterly market profits were 4.4% lower than at the end of Q2 2025 (SEK 7.02 billion).
- iGaming e-сommerce remains the main source of income, with its GGR exceeding SEK 4.51 billion, up 3.5% YoY.
The remote sports betting segment also recorded slight positive dynamics. Experts attribute the slow recovery to the absence of major niche matches and tournaments this year, as 2024 saw the Olympic Games and the final stages of the UEFA Euro.
Ground Casino Sector: Controversial Situation
Key figures in the offline niche were as follows:
- Physical slots and lotteries. Combined revenue decreased by 7.2% YoY to SEK 1.26 billion.
- Social raffles. These draws showed moderate growth, with gains rising by 0.5% to SEK 822 million.
- Bingo for national benefit. The vertical’s GGR was stable at SEK 48 million, almost identical to the 2024 result.
- Commercial gambling. Integrated locations strengthened their position, reaching SEK 67 million in turnover (up 3.1%).
Q3 2025 signified the very 1st time in the history of the local regulated market that the ground Casino Cosmopol declared no earnings. The Svenska Spel-owned (state operator) property was shut down in April, several weeks after lawmakers voted to abolish offline gaming. Physical establishments will be officially forbidden on January 1st, 2026.
Impact of the Ban on Bets with Credit Cards
A complete prohibition on accepting deposits from loan-related resources at online casinos and sports wagering portals will soon come into effect. Customers are already unable to use borrowed funds to play on licensed websites, but the country’s deputies are pushing for additional renovations.
From April 1st, 2026, all local permit holders and related market participants will be forbidden from passing transfers for any format of credit obligation. This rule applies to bank overdrafts and loan contracts utilised to make bets.
Operators will also be prohibited from placing advertisements for 3rd-party institutions that offer money-borrowing services. The bill provides for some exceptions, though. These apply to certified brands that conduct gambling in the national interest, such as charity-focused raffles.
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