The EGBA, a union of gaming and wagering platforms owners in the European gambling market, has revealed its 4th YoY report on the regional industry’s sustainable growth. The research’s authors paid particular attention to the record increase in the use of security tools across the segment.
Key Takeaways from the Review
To compile the document, the EGBA’s experts used a large amount of open data collected from member entrepreneurs in 2023.
Let us look at the main points of the report:
Implementation of Safe Gambling Options
During 2023, 65% of casino platform clients used at least one niche service. In figures, it is a record of about 21 million punters. The number is 14% more than in 2022. Over half of the gamblers resorted to the instruments voluntarily.
Limitations on deposits were among the most popular solutions with the highest activation frequency. During the research period, 70% of casino clients who approached the healthy play options by their initiative leveraged the restriction service.
Safe Gaming Promotion Programs
The EGBA report states:
- gamblers received a record number of messages popularising a responsible attitude toward casino content (67.6 million notifications, a 49% YoY uplift);
- approximately a third (23.7 million) of the warnings were personalised according to the results of analysing user behaviour and habits;
- individualised recommendations were most often displayed in the form of pop-up windows (70% of all alertings) and e-mail letters (25%);
- 80% of EGBA companies' employees underwent specialised training on popularising responsible principles (45,000+ people from the web and ground sectors).
Enhanced Effectiveness of Safety Messages
During 2023, the EGBA’s members detected several strong indicators:
- overall, 65% of visitors who previously demonstrated signs of addiction improved or stabilised their condition after receiving notifications;
- 45% of gamblers showed a sustained development in the responsible play;
- 10% of casino customers chose to abstain from continuing an amusement session after reading the message;
- 10% of gambling platform users reached a stable gaming level as a result of seeing warnings;
- 32% of players with potentially addictive behaviour voluntarily activated or upgraded responsible play options, e.g. the self-exclusion function.
Key Casino Audience Groups
According to the analytical summary:
- the overall number of user accounts hit 32.5 million, up 4% from 2022;
- 72% of the customers were men (the figure has decreased by 2% compared to the prior year);
- the share of female punters for the same period has uplifted by 2% to a total of 28%;
- the 2 largest age groups of active gamblers were in the gap between 26 and 50 y.o., which is 59% of all casino clients.
Finances, Employment and Environment
Entertainment operators contributed € 61.2 million to research in the field of ludomania treatment. Representatives of the amusement vertical also donated € 151.4 million to diverse charity centres and organisations engaged in regional social initiatives.
At the time of report publication, 58,633 employees were involved in Europe’s casino segment. This is the combined data for the digital and physical niches.
Among the hired specialists:
- 57% were men;
- 43% were women.
The share of energy consumption by the gambling sector in 2023 was 253.4 GWh. Of this, 71.8% were obtained from sources that can be renewed. The total greenhouse gas emission volume was recorded at 930 thousand tonnes of CO2e.
Expert Opinion on the Popularisation of Safe Gaming
The EGBA’s Secretary General praised the recently published document and the substantial progress displayed in it. In Maarten Haijer's opinion, the most significant positive changes can be seen in the fields of rolling out safety instruments and their impact on punters. He complimented cooperative efforts and excellent results as a natural outcome.
The goals of the reports published annually by the EGBA’s experts comprise:
- tracking progress in promoting and increasing the frequency of using safer gaming tools;
- supporting the vertical in striving for absolute transparency of financial and internal business operations;
- maximising the development of the social responsibility level.
According to the association’s representatives, the figures in the report look impressive and inspiring. This is especially true against the general concern about the growing share of Europe’s shadow casino market.
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