Wazdan's recent performance at the 2025 edition of SiGMA Central Europe was a significant step in strengthening its position in the region. During the Rome-based show, the team held business meetings with existing and potential partners, discussing plans for developing cooperation and launching new games.
Event Results: Focus on Central Europe
The studio’s representatives noted that the exhibition’s format is ideal for establishing professional contacts and receiving feedback from operators testing fresh and upgraded content.
Let us dive a little deeper into these details:
Slots and Mechanics
During the expo, guests were introduced to several of Wazdan’s latest releases, including:
- Cash Grotto;
- 16 Coins x5000;
- Mighty Wild: Gorilla;
- Mighty Crown: Legacy of Mars.
Each title reflects the developer’s signature style, such as attention to even the tiniest nuances, interactivity, and vivid engagement. These solutions enable the company’s partners to easily tailor entertainment products to various audiences and local regulatory requirements.
Marketing Campaigns
The event’s attendees paid special attention to the supplier’s major network promotion, valued at a whopping €6 million. This large-scale initiative is structured in several stages, the 1st of which, the Halloween Mystery Drop, ended on November 2nd. The next phase, dedicated to the Christmas holidays, begins on November 28th and runs until December 31st.
The marketing program’s format allows operators to build long-term communication with their audience. As a result, platform owners can maintain customer interest and engagement throughout several festive seasons.
Focus on Partnerships and Content Quality
Wazdan’s Head of Sales noted that performing at the exhibition was an excellent opportunity to strengthen existing relationships and establish new ones. In Radka Bacheva's opinion, the expo is a wonderful platform for meeting allies. The positive response to the introduced games and features confirmed that the studio is moving in the right direction, creating content with real value and strong retention.
The developer plans to continue actively participating in international industry gatherings. The enterprise utilises them to showcase its fresh products and expand collaboration across Europe.
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