Yggdrasil, a reputable developer of innovation-based, highly engaging casino titles, has inked a content deal with Bally’s. The operator’s brands in the UK will be enriched with the software producer’s extensive slot collection.
The agreement strengthens the supplier’s presence in the gambling business in Great Britain and beyond. Meanwhile, Bally’s pursues the goal of providing its audience with the finest player experiences possible through this partnership.
Details of the Contract
Yggdrasil is set to deliver the following hits to the ally:
- various signature GEMs (like DoubleMax);
- entertainment solutions from the members of YGG Masters;
- top-performing and new games from the proprietary library (e.g. the Vikings lineup).
The deal is one of the latest achievements in the developer’s strategy, and the company promises to initiate even more agreements with prominent names soon to further expand its activities. The UK is among the key gambling markets for the supplier, so it will continue to deepen connections across the state and regionally.
Bally’s British portals encompass:
- Jackpotjoy;
- Bally Casino;
- Virgin Games.
By integrating the provider’s content, the operator can enhance its great reputation even more, please customers with impeccable-quality slots, and boost brand awareness.
Comments on the Deal
Yggdrasil’s CCO praised the partner for its impressive footprint in the country and voiced delight about rolling out the catalogue to the studio’s punters. According to Jose Simon's statements, his firm made a solid commercial launch in 2025, and the recent agreement just reinforced that. The company’s primary goal remains unchanged: to deliver its first-class games to as broad an audience as possible.
Bally’s' Head of Product Operations called the partner a widely acknowledged developer and supplier of unmatched entertainment solutions. Dezso Pazmany's team is proud to offer customers high-end content from leading names in the sector. The recent collaboration ideally comes in line with that fact and allows the enterprise to enrich the subsidiary brands' amusement assortments with outstanding hits.
At the Casino Market studio, you can buy and rent Yggdrasil’s best-performing masterpieces and promising novelties for the digital RMG segment.
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