1win Partners Shares 6 Tips on Maximising Social Media Monetisation

1win's affiliate brand, 1win Partners, has shared 6 tips for operators on enhancing business monetisation via social platforms.

These recommendations can help iGaming managers build a solid client base and increase revenues through several channels.

Upload Video Reviews

By showing potential customers how streamers and other bloggers play games on the website, operators encourage the audience to join the entertainment. For instance, entrepreneurs often interact with TikTokers for the latter to spread the word about the casino. Then, they redirect viewers to other channels like Telegram, where clients can find promo codes, direct links and more details on the offer.

A player engagement formula via Instagram stories may look as follows:

• sharing basic information about the wagering platform;
• showcasing direct gameplay to increase potential clients' trust;
• uploading feedback from the enthusiasts who registered with the code;
• including discount details, links, and swipe-ups to all the posts and stories.

You can also encourage your audience to record and publish their video reviews in exchange for some benefits.

Redirect Traffic

This tip is similar to the previous one, but here, we are talking about advertisements instead of video reviews. Since channels like TikTok and Instagram are usually more sensitive and restrictive to gambling topics, it is more efficient to interact with players via WhatsApp or Telegram.

The mechanism is simple: potential customers see promotional content on one platform and transit to another to learn more about the offer or get exclusive perks.

Leverage Streaming Sources

Twitch and YouTube are perfect for providing the audience with extensive information and lengthy videos. Broadcasters can share the details while they wait for a game to load or a specific session to start.

Additionally, streamers can record materials dedicated to broader subjects, such as:

• differences between key bets;
• principles of predicting sports results;
• peculiarities of new/rare content categories, etc.

Entire tutorials are often placed on such channels. Bloggers can explain how to deposit, choose a game, withdraw money, check the platform’s licences, etc.

Provide Demo Versions

Test modes of popular entertainment titles help operators build trustful relationships with the audience. The managers can integrate slot widgets that are available without registration or offer potential punters individual demo accounts.

Thanks to F2P or social content, gamblers can explore the main functionalities of a particular game or an entire platform. This opportunity makes them feel safe, positively affecting conversion and loyalty levels.

Emphasise Having Fun

Some operators make a mistake when focusing only on attracting punters with big or guaranteed earnings. As a result, many potential clients do not trust empty promises and refuse to sign in or quickly become disappointed after the registration due to the lack of understanding.

Instead, it is better to encourage casino visitors to have fun, perceiving gambling as an attraction with possible cash back. Also, make sure newcomers to your portal are supported by comprehensive instructions if they need any. Such an approach allows for maintaining an excellent brand reputation.

Ensure Constant Interaction

When working with casino marketing in social media, always answer people’s questions and consider other comments. Make fans feel appreciated and complainers — heard.

Regularly encourage dialogues with enthusiasts by:

• creating polls;
• publishing reels and stories;
• initiating the exchange of opinions;
• asking for advice and sharing experiences, etc.

This strategy will help you tighten your connections with followers and generate fresh opportunities for project monetisation. Gaming communities with a high engagement level are one of the most valuable assets for entertainment brands.

You can order efficient gambling promotion services at the Casino Market aggregator. We use various tools and methods, including SEO, SMM, affiliate networks, contextual advertising, etc.

To make your amusement business popular and recognised, feel free to contact our managers.

Order Service

James Burton The Casino Market partner, the owner of the gambling establishments’ network

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