Instagram for the casino can and should be promoted. According to analysts of the Mediascope service, only in 2019, 1.1 billion people became users of this social network. The contribution of Russia is 60 million registered users. Today, a promising sphere is emerging that will provide the gambling portal with high conversion and customer involvement.
The arbitration of traffic is the attraction of visitors to a gaming site with the use of some third-party resources. In this case, Instagram is the application that we are talking about.
Casino advertising on Instagram is well suited for CPA marketing, which is also based on traffic arbitrage. The concept of CPA (from the English word collocation “Cost-Per-Action”) perfectly reflects the specifics of the functioning of the platform. We can take advantage of the network of clicks on the link, searches for catchy posts, and the placement of useful links.
CPA marketing is classified as the most transparent payment for work. Customers receive high-quality audience growth, which is subsequently converted into an increase in profit. The responsible party (affiliate network, affiliate or blogger) requires a worthy reward proportional to the income of the gambling service.
The main advantages of promoting a gambling project through a social network are the following:
On the Instagram platform, casinos can be promoted with the help of the following methods:
Such an approach will certainly be successful in the long run. If you maintain the profile in a good condition, it will provide a stable conversion of players for some years to come. This is not a one-time promotion but a long process.
For this reason, only large and well-known online casinos have their own pages in the social network. Dozens of specialists work on its filling and promotion. These are advertisers, targetologists, copywriters, and other interested parties who create high-quality content.
As a rule, operators cooperate with influencers — opinion leaders in a particular industry. In the gambling niche, these are popular thematic bloggers, live streamers, and high rollers. The latter are professional players. Their reviews and recommendations are of highly valuable for an ordinary user who is interested in gambling.
Posts of opinion leaders are quite expensive. But such casino Instagram advertising will definitely increase the growth of traffic, so the needs justify the deeds.
The artificially inflated traffic (AIT) and the likes of users are strictly controlled by the administration of the platform. For the use of mass-following and liking you can “catch the ban”, which is followed by the inclusion of the casino in the “black book”.
Nevertheless, there are legal ways to attract a huge pool of players. The task is handled by individual exchange houses that specialise in the traffic arbitration and pour useful links.
The casino Instagram will be advertised with pleasure by such companies as Epicstars, SpellFeed, Adstamer, and others. It is clear that their services will be rather expensive for operators.
These are mostly sole proprietors who are familiar with the structure of the gambling industry. They are not as famous as opinion leaders but the advantage of working with them is slightly different.
Interaction with influencers is based on the fact that they simply place advertising posts in their accounts. Sometimes publications are accompanied by relevant recommendations and comments.
As for the affiliates, they themselves think through an advertising strategy: create the content, promote it, and purchase links from other popular bloggers. In fact, these are professional marketers, and their creative platform is their own profile on Instagram.
Regardless of how operators increase the conversion, on their own or with the help of professionals, advertising of a casino on Instagram must correspond to several basic rules:
Those who decide to promote the company’s profile on their own will need some useful tools. In no case do we advertise these products but only show those solutions that have received positive feedback from many experts in the gambling field:
A personal Instagram account also has useful settings and well-thought-out functionality. It will help beginners to quickly figure out how to advertise casinos correctly.
Instagram is a promising platform for the promotion of online casinos. It will increase conversion and attract solvent customers. The main thing is to understand all the nuances of the interaction with the service, and it will be even better to entrust this work to professionals.
Casino Market will create a well-thought-out advertising strategy for your business. We provide high-quality marketing services that contribute to the mass attraction and retention of gamblers.
From us, you can also purchase a turnkey online casino. The solution has a built-in affiliate program, as well as the multi-functional software and a wide range of slots.
Cooperation with Casino Market will propel your gambling project to the next level. For more information, please contact us:
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