Attracting clients to iGaming platforms may be a challenging task. To succeed, entrepreneurs must have a good source of internet traffic that brings people to the portal and transforms them into regular and loyal customers.
Slotegrator's expert team, in cooperation with its ally Alanbase, has found an efficient solution for managing affiliate collaborations — the Partnergrator product. The 2 brands' joint work on the project began in 2022.
About the Prospective System
Enlisting the support of special agencies or certain individuals on advertising tasks is a widespread strategy in iGaming. The scheme is driven by the received results so many operators choose it to popularise their entertainment websites. The format has lots of benefits but requires a thoughtful approach to managing these collaborations for maximum efficiency.
Partnergrator is an excellent assisting solution in this regard. It is a powerful business analytics product for monitoring and evaluating marketing programs. The tool is meant for installation in the backend of a digital wagering or casino system. The software allows for accessing different affiliate hubs and analytical instruments to better control advertising activities.
The solution’s possibilities help complete the following tasks:
- designing banners;
- customising interfaces;
- choosing partner networks;
- creating finance-related plans;
- developing marketing campaigns, etc.
The project is given additional value by the fact that these and many other actions can be easily performed by gambling business owners directly through their platforms.
Joint Development of the Service
Alanbase's experience played a decisive role in optimising Partnergrator’s structure. The company supplies software for shaping affiliate strategies and monitoring the correlated type of digital traffic. The team’s services cover the requirements of various niches and feature pre-built settings for some of these verticals. Entertainment businesses are among the supported range.
The studio’s representatives state that targeting is becoming more expensive yearly because of the emergence of competitors, like new web platforms or managers that shifted from offline. iGaming is no exception in this regard.
This factor is important for the sphere as it functions due to a massive amount of new players. Thus, cheap partner assistance that considers operational results and designated features is a perfect option for providers, casinos, etc.
Key Components of Affiliate Marketing
To evaluate the service’s range of capabilities, it is worth considering it in more detail, through the prism of the 2 main aspects:
Administration Tasks
Partner campaigns must be managed properly. A lot depends on the way platform owners approach the work with special offers, statistical data, financial transactions, etc.
Alanbase’s experts deliver software with a vast array of useful options:
- user-friendly interfaces;
- tools for creating promo codes;
- achievements-tracking indicators;
- understandable and accurate analytics, etc.
The solutions are segmented into 3 services for processing participants' ranks, collected information and payments.
Work with Data
Businesses' remunerations to partners directly depend on the volume of internet traffic delivered. Thus, iGaming entrepreneurs need to assess different nuances to know the exact amount of expenses and the reasons behind them.
It is also essential to regularly check the affiliate plan’s statistics to monitor and compare outcomes. This allows for adjusting the marketing strategy, based on its effectiveness or following new targets.
Alanbase’s team supplies a large library of live-updated information. Its statistics module has 5 elements, some of which are related to:
- conversions;
- event history;
- general data, etc.
Slotegrator’s Sales Manager said that Partnergrator is a modern product for iGaming brands. According to Khoren Ispiryan's statement, the solution delivers instruments for maximising the effectiveness of promotion programs and efforts put in there.
The specialist praised the ally’s rich experience and impact, as well as the collaboration in general. He is confident that the project will help operators stand out from the crowd and ensure the continuous evolution of their businesses.
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