Anaxi’s Head of iGaming Content & Strategy described a rich and successful proprietary slots portfolio. Joshua Morris also touched on the topic of the company’s growing influence in North America and Europe.
Additionally, the expert at Aristocrat's online RMG division shed light on the enterprise’s extensive gaming roadmap and other plans for the rest of 2024.
Provider’s Impressive Results in 2023
Even though Anaxi is a relatively young brand founded in 2022, the 2nd year of its operation was intriguing for customers and inspiring for the studio itself.
The supplier has significantly prompted in 2 directions:
- releasing new online games;
- expanding on different markets.
In 2023, the number of its entertainment releases increased more than twice, and the team plans to further maintain this impressive tempo.
The developer is now live in 3 top American states and Canada. Regarding the European gambling market, Anaxi’s experts have put much effort into the British, Irish, Spanish, and Dutch iGaming segments.
The number of customers also continues to grow, especially thanks to the Buffalo brand’s successful expansion. Mr Morris considers the last year very positive for his organisation and anticipates exploring even more opportunities in the months to come.
Anaxi’s Gaming Library: Hits and Upcoming Titles
The amusement portfolio builds on the prosperity and prominence of the land-based analogue created and promoted by Aristocrat. This heritage allows the digital division to foster brand awareness quickly and almost instantly find recognition for its fresh releases.
The studio continues to focus on its key trademarks:
- Buffalo;
- Buffalo Gold;
- Buffalo Classic.
Soon, the product line will be complemented with another attractive offer — Buffalo Quest. It is aimed primarily at the series' fans and grants punters the opportunity to play daily for free. The entertainment solution will progressively allow gamblers to earn prizes and free rounds in their favourite slots.
Another upcoming game is Cash Express Luxury Line, the 1st product with accumulative jackpots in the company’s catalogue. Towards the end of 2024, the provider will release Mo Mummy and other land-based bestsellers in the digital format.
Supplier’s Plans on Expanding Its Global Presence
Mr Morris stated that his division is currently heavily focused on the North American gambling market. Already well-known in the USA, the brand chose Canada as its primary destination of interest, searching for decent local lottery operators to partner up with.
Anaxi built an impressive network in the region, comprising the following big names:
- MGM;
- FanDuel;
- DraftKings.
The content producer will also pay much attention to European countries. It has already inked contracts with premium British operators like Entain and plans to further increase the number of local partners. The team is going to present content not only from Aristocrat’s portfolio but also from Roxor, an online RMG supplier acquired in 2023. Anaxi will use the new division’s RGS and other technologies.
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