A Bulgaria-based gambling brand, Euro Games Technology (EGT), is moving forward with an ambitious growth plan in Argentina, following its successful participation in SAGSE Latam 2025. The event, which took place on March 19−20 at the Hilton Hotel in Buenos Aires, signalled the beginning of a much larger effort to expand within Latin America. Argentina is now set to become one of the company's main priorities in the coming years.
EGT's Goals in Argentina
The brand is shifting more attention to the region, believing that the country offers ideal conditions for long-term progress. Several factors make this country especially attractive, including its size, established infrastructure, and rising interest in new technologies.
The company’s core goals in Argentina include:
- building a large-scale presence that can grow over time;
- introducing a variety of new products tailored to the local venues;
- becoming one of the most recognised equipment suppliers in the country;
- creating meaningful connections with professionals across different areas of the industry.
Participation in SAGSE was a milestone in this journey, marking the first step in a much broader expansion. The company considers the results from the event to be highly encouraging and sees them as proof that the path forward is both realistic and promising.
Product Highlights from SAGSE Latam 2025
The provider made a strong impression at booth 154 during the exhibition. A wide array of modern, high-performing products was presented to visitors, with a focus on combining comfort, function, and design.
The key items on display included the following machines from the General series:
- G 50 J2 St;
- G 32−32 VIP;
- G 55 C VIP;
- G 50−50 C VIP.
These models are known for their modern look, comfort, and built-in multigames. The showcase also included Bell Link and Bell Link Boost, which are popular jackpot options.
Visitors also showed strong interest in other introduced items, such as Sheng Sheng Bu Xi, a machine with an Asian theme that stood out at the event due to its authentic design and colourful visuals. Another popular exhibit was G R6 C roulette, part of EGT’s electronic table collection, which includes 6 high-definition touch displays and the flexibility to integrate an American-style setup.
Tailored Offerings for Argentina
EGT has taken time to study the local environment in detail. The team believes that the current moment is ideal for increasing activity in the country. With the growing demand for high-tech solutions and user-friendly tools, the business feels well-prepared to make a lasting difference.
Opportunities have been identified in both physical and virtual environments. The brand’s approach includes introducing advanced machines to land-based venues such as halls and lounges. The other focus is expanding the availability of iGaming solutions for punters on personal devices.
As for online products, EGT brought attention to X-Nave, a complete system designed for digital use, offering fast and smooth interaction. The supplier also plans to provide a collection of well-developed titles with a focus on strong graphics and engaging mechanics.
The company is confident that its tools match the current preferences of Argentinian users and offer enough flexibility to respond to future trends.
Service and Local Support
The brand has a long-standing belief in staying close to its customers. This principle has guided its approach since the beginning and helped the business expand in many different parts of the world. This people-first attitude is now being applied to Argentina as well.
Local clients can count on:
- a complete range of tailor-made equipment suited to their specific needs;
- fast and dependable delivery processes to keep things moving without delay;
- full-time technical assistance, ensuring quick solutions whenever required.
This approach has already led to success in several other regions and is expected to help EGT become one of the most reliable suppliers in Argentina. The business is confident that, through its ongoing efforts and dedication, it will soon rank among the top names in the country’s equipment scene.
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