The supplier of casino titles from Australia, Aristocrat Leisure, is now taking up new initiatives after one of its plans did not manage to go through. In light of an unsuccessful merger with Playtech that was not destined to happen, the company is looking for new ways to establish itself.
The news broke out that Aristocrat is currently working on a fresh business that is set to operate worldwide. It will be an iGaming initiative that will work alongside two existing subdivisions of the company. The new gambling space will be presented by the company after it operated social casino establishments for a few years.
This information came right after the saga with Aristocrat’s acquisition of Playtech, which was at first expected to become a success. However, eventually, the stakeholders from the other enterprise have declined the offer, stating that it does not match the value of their business.
Aristocrat has significant experience in the sphere of the social casino business. It came from the company acquiring a few startups that specialised in this field.
Trevor Croker, who represents Aristocrat, commented on the abilities of his business when it comes to online RMG, noting the way the company grew in this aspect in the last year and invested a lot of money. Using this base, along with the globally developing technologies that the group is in charge of, the enterprise is planning to launch a new RMG platform with a lot of opportunities.
Some of the main aspects of this initiative will be investing in this platform’s development, along with focusing on partnering up with new groups and acquiring startups. Aristocrat’s executives believe this approach will bring success to this new course of events.
The brand new project is now underway, and Mitchell Bowen, the previous CEO of the iGaming division, will be in charge of it.
Speaking of his colleague, Croker stressed his direct and professional strategic decisions that helped Aristocrat become one of the leading providers in the gambling business. Additionally, he noted his leadership during post-COVID times that assisted in bringing the company back on its feet.
In Croker’s words, Bowen will have a large team of professionals behind him, and they will work together to expand their possibilities in the areas that need improvement. After his departure, Hector Fernandez, who previously specialised in finances, took his place as a leader of the iGaming division.
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