Aristocrat Interactive had a spectacular performance at the latest edition of G2E Las Vegas, which was held on October 7th-10th. Since its official launch in June 2024, the brand has been demonstrating impressive business results.
The digital RMG department’s VP of Commercial, iGaming and Sports shared insights about ongoing operations and plans. Thomas Castleberry discussed omnichannel activities and the subsidiary’s connections with the parent company.
Performance at the G2E Las Vegas Expo
The division’s recent participation in the show was its debut. The VP expressed excitement about this fact and noted that the trade fair surpassed his expectations.
The delegates displayed their best tools and services, attracting a large number of attendees to the stand. Visitors tried out the studio’s products, communicated with the corporate team, and enjoyed numerous activations.
As the brand now boasts a vast array of entertainment solutions, content was the main highlight at the booth. The provider showcased titles for both internet and ground gambling projects. Guests enthusiastically explored Aristocrat’s best physical hits converted into the digital format.
Among the new products presented were:
- the PAM platform;
- retail betting kiosks;
- an aggregation system;
- iGaming tools and content;
- online sportsbook solutions.
The Buffalo online slot attracted the most attention. Mr Castleberry stated that operators and gamblers accepted the development with explosive excitement almost from the first days of its launch. People love the game’s soundtrack, graphics, features, and iconic vibes brought from land-based halls where the title’s journey began.
Interconnections with the Parent Company
While Aristocrat maintains a solid presence in the stationary entertainment sector, its online RMG division builds on this success and complements the corporation with web hits. The VP considers this synergy perfect for operators running both internet and physical projects.
The Buffalo franchise perfectly demonstrates this fact. Once a bestseller among ground casino owners, the series is now gaining immense popularity across iGaming platforms. The transition opens up more multi-channel opportunities and shapes new ways for improving player experiences.
Thanks to its multi-year presence on the market and well-thought-out audiovisuals, math, and mechanics, Buffalo attracts punters worldwide in any format.
Aristocrat Interactive’s Achievements and Plans
The brand has been expanding its operations through regular content releases and strategic deals with leading industry names.
For instance, the division collaborated with the following companies recently:
- Play Alberta (Canada);
- Hard Rock (New Jersey), etc.
In the first months of its launch, the subsidiary steadily delivered new games and found lots of fans around the globe. Mr Castleberry is glad to see how the novelties resonate with the gambling community. The studio is determined to continue this successful path and achieve incredibl results.
Regarding geographical expansion, the department is now considering several promising destinations. Among them are some South American and European countries. The US is also appealing to the brand, especially when it comes to tribal markets. The provider offers its renowned technology platform for regional partners. Class II was designed precisely for this audience.
During G2E Las Vegas, the vendor’s booth attracted a lot of entrepreneurs working in North America, but global industry representatives were also interested in the proprietary offerings. The RMG arm boasts a solid international presence, so it has a broad client base that continues to grow.
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