Aristocrat, a leading supplier of gambling products, declared a record jump in its income growth in the East last year. The company attributes this rapid revenue increase to the Asian gaming industry’s full recovery after the pandemic.
The corporation’s General Manager in the APAC region confirmed the upward trajectory. According to Lloyd Robson's statement, the enterprise has doubled its earnings over the past year.
Steps to Strengthen Positions in the East
This May, Aristocrat Leisure Ltd revealed preliminary financial results for H1 2024. The figures almost reached $ 2.2 billion, a 6.1% YoY uplift. Sales in Asia contributed significantly to the provider’s total revenue.
Singapore was the first local state to fully recover from the pandemic’s effects. Here, Aristocrat Gaming reinforced its position with a better-performing product.
Other facts about the market:
- It became the 1st in the region to implement a step-by-step plan to resume international tourism by starting to accept fully vaccinated players in April 2022.
- The segment has fewer gambling machines than the entertainment industries of Macau or the Philippines.
- The country boasts 2 renowned leisure hubs, Resorts World Sentosa and Marina Bay Sands. Aristocrat supplies both facilities with its diverse games.
Mr Robson noted that the Dragon Link offering has become a resounding success in the region. The slots from the series are now live across multiple gambling venues.
The expert also emphasised the importance of product differentiation and personalisation. The company works individually with every operator, presenting tailored solutions for each hall. Such a strategy positively affects partnerships and gaming experiences presented.
Key to Success in the Gambling Field
The provider allocates a lot of funding to the following departments:
- development;
- marketing;
- analytics.
In Mr Robson's opinion, the latter is one of the most substantial categories. Thorough market research and data exploration allow the corporation to optimise its products and their further distribution. The approach also positively affects operators' GGR results.
Instead of altering global products, the manufacturer creates customised games dedicated to a precise area. The Dragon Link titles are a perfect example in this regard. The collection development process took 4 years but was worth all the effort. The company’s designers spent most of that time studying the market to deliver such excellent results.
The organisation’s regional teams and high-ranking management have been deeply engaged in exploring the possibilities and taking the best out of them. For instance, the corporation’s CEO visited Singapore, Macau, and other APAC states to scrutinise the area.
Asian Countries with Promising Gaming Sectors
Recently, the most significant growth of the gambling industry has been observed in the Philippines. The local segment dynamically evolves, demonstrating a large appetite for fresh entertainment solutions. These peculiarities may affect trends in the entire region.
Mr Robson mentioned that his enterprise has done much for the market in the last 2−2.5 years. Everything that happens here has an increased chance of becoming trendy in Macau 12−18 months later.
The provider opened an exhibition facility in early June 2023 to strengthen its position in the Philippine gambling industry. As a result, Aristocrat has become the only international casino content supplier with its showroom and office in Manila. The local regulator and clients patronise the studio, so the developer has conducted many tech training sessions at the establishment. Expectations were exceeded.
The manufacturer also revamped proprietary expo floors in Macau in June 2024, which has already received positive feedback.
Mr Robson also shared some of the company’s plans in the Asia-Pacific area:
- The corporation aims to present unique products for every regional market and has corresponding offerings in its catalogue.
- The enterprise is set to deliver new thrilling games, linked and standalone amusement products, brand extensions, etc.
- The firm recognises markets such as Singapore and Malaysia as gambling giants but also pays attention to smaller areas like Cambodia or Vietnam.
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