Playtech, one of the most prominent international developers of casino products, has teamed up with Entain to craft a joint live game show. The release was entitled The Chase.
Based on the UK’s eponymous television quiz, the project demonstrated record levels of engagement almost instantly after the launch. Operators who decide to connect the new hit can expect a multiple increase in internet traffic and average session duration.
Review of the Entertainment Novelty
The original TV show was first broadcast on the ITV channel in Great Britain. Now, the project has millions of fans across the country. It was a resounding success, so the program also began airing for Australians and New Zealanders.
The recently presented live game is recorded at the provider's studio in Latvia’s capital and is available in the following markets:
- Brazil;
- Belgium;
- Great Britain
- Canada’s Ontario.
The product is exclusively distributed across Entain’s partner companies and will soon be released on Italian and RSA channels.
In its 1st month of broadcasting, the project brought developers 3 times more income than previous launches in this genre. The key difference introduced by the providers is that there is no part where gamblers answer questions from different knowledge categories to receive a cash reward. Also, 2 fascinating bonuses, Head to Head and Final Chase, have been added alongside the base plinko round.
Expert Comments About the Release
Graciella Anthony, Entain’s representative, noted that her corporation is dedicated to creating innovative entertainment products that stand out in the niche. Performance metrics revealed that The Chase has already become a hit among the company’s international client base. She expects the game to continue its successful path.
The providers regularly consulted with ITV Studios' experts throughout the project development process. Such a strategy allowed them to preserve the unique flavour of the original TV show and significantly expand the product’s functionality.
Steve Watling, ITV Studios' specialist, said his enterprise has been cooperating with the 2 providers for months to deliver the real-dealer solution. The representative praised the title’s exciting gambling features and voiced hope to see its further prosperity.
Playtech’s Kevin Kilminster also emphasised the novelty’s amusement components, noting it is the 1st plinko product with live croupiers in the proprietary portfolio. He stated that the launch of The Chase testifies to the company’s close relationships with Entain’s team. The provider is devoted to supporting the partner and crafting unique games for its customers.
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