The gambling company has shared an important announcement recently. One of Aristocrat's divisions, which specialises in real-money gaming, is being renamed to Anaxi.
Details of the Rebranding
The Aristocrat executives consider this transition as a wise move that will support the capitalisation strategy of Anaxi.
The main goals of the renamed division include:
- gaining a customer base;
- finding new suitable employees;
- retaining established workers.
The RMG division was officially launched at the beginning of this year. It was created by the provider as part of its large plan to develop this gambling business sphere. The officially licensed production from Anaxi is expected to be released around the end of 2022. It is rumoured that the software will be presented by certain influential partners in the US.
Only a short while ago, Aristocrat signed another profitable agreement, which was an acquisition pact with Roxor Gaming. This consensus is designed to assist Anaxi in its development. Generally, the brand became Aristocrat’s third consecutive division.
Comments from the Executive
The representative of Anaxi Mitchell Bowen commented on the rebranding process, saying that everyone who works at the company is beyond excited about the new beginnings. In his words, giving the business a new name will steer it in the right direction. The expert also mentioned the excitement at the possibility of cooperating with partners.
Mr Bowen spoke highly of the content that the company usually develops, calling it some of the most impressive products of the modern days in the industry. The representative noted the collective aspiration to become a trustworthy creator in the sector.
To conclude his speech, Mr Bowen said that the group was highly excited to introduce the freshly established brand at global exhibitions and get their partners acquainted with the products that it offers.
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