Wazdan's Network Promotions is a fantastic casino marketing tool that helps its partner operators boost player acquisition and retention. Several gambling industry experts have gathered to consider the solution’s key benefits for the iGaming segment.
The list of specialists who voiced their opinions includes:
- Andrzej Hyla from Wazdan;
- Alexandra Domingo from Bally’s;
- Ivan Shastsiuk from SOFTSWISS;
- Enrique Jimenez Reyes from Playtech.
The discussion panel also covered topics related to the significance of data analytics and exploring audience behaviour, connections between developers and casino managers, etc.
How Network Promos Impact Provider-Operator Relationships
A smooth and well-organised partnership between the 2 sides is crucial for the success of businesses, especially in the marketing aspect. The 4 representatives described their experiences in this regard.
Wazdan’s Collaboration Practices
Mr Hyla stated that network promos shape a solid base for fruitful cooperation and provide a beneficial environment for all parties involved. Since the industry is oversaturated with diverse gaming offers, award-winning marketing tools delivering multi-million reward pools are the key for industry members to stand out.
The provider handles prize funding and solves logistical issues, allowing casino owners to focus on major popularisation tasks, like strengthening audience retention. Such an algorithm helps the stakeholders achieve business goals and increases the chance of successfully executing the marketing campaign.
To enhance cooperation spirit, the company uses the following methods:
- ensuring open-minded communication;
- sharing details of performance results and insights;
- adapting popularisation strategies to the audience’s preferences.
This approach allows for creating relevant and impactful promos, generating pleasant and rewarding experiences for the involved sides.
Bally’s' Focus on Mutual Benefits
Ms Domingo is confident network marketing tools are advantageous for all the parties:
- operators receive the provider’s exclusive content, discounts, etc.;
- developers get access to more space to showcase proprietary products.
The specialist assumes strong partnerships are significant for running a successful gambling business and navigating the industry.
SOFTSWISS' Game Aggregation Solution
Mr Shastsiuk believes entertainment portal owners should integrate competitions and other network offerings into their projects. If the manager displays the partner's amusement titles prominently, the latter can offer personalised perks. These may include separate budgets for contests or discounts for placing games in the website’s top positions.
The representative recommends that operators employ Wazdan’s Tournament solution, which significantly enhances benefits.
The tool comprises numerous developers' content from the following categories:
- slots;
- crash games;
- titles with live dealers.
SOFTSWISS' Game Aggregator significantly helps with various promo arrangements. The platform notifies partner operators about providers' upcoming marketing events. The corporation also organises individual contests upon gambling managers' requests, serving as an intermediary between casinos and developers.
Playtech’s Communication Principles
Mr Reyes pointed out a clear and beneficial division of responsibilities between the parties:
- content producers handle tech and funding-related nuances;
- operators are responsible for advertising and player engagement.
This synergy makes it possible to achieve business objectives. The expert emphasised constant communication as an obligatory factor for realising these plans. Both sides should regularly discuss promotion results and look for ways to improve the strategies. Receiving valuable information from partners, gambling portal owners can tailor content to the audience’s tastes to enhance player satisfaction.
Mr Reyes also highlighted the need to market promos properly, e.g. prominently demonstrating materials in casinos and via popular social media.
Importance of Data Analytics for Creating Network Offers
A thorough exploration of target market trends, global changes, and player behaviours helps develop the most impactful client engagement programs. Let us see what the representatives of the 4 leading gambling enterprises think about this.
Mr Hyla’s Opinion
The specialist said his corporation creates personalised promos with targeted prizes following a meticulous audience analysis.
In particular, the team studies:
- engagement triggers;
- average session duration;
- habits and preferences, etc.
Here, big data allows for efficiently tailoring marketing strategies to cover various groups of gamblers. For instance, the experts craft offerings dedicated to specific holidays, seasons, and other periods of increased activity.
The spokesman stated that the studio’s network promos span over 200 proprietary slots licensed for 25+ legal markets globally. This suite works perfectly for casinos with an international audience.
Ms Domingo’s Recommendations
The representative underlined the importance of structuring received analytical information and insights. She also mentioned the necessity of measuring the marketing program’s potential and actual results before, during, and after their execution.
Other recommendations from the spokeswoman:
- thinking widely from a gambler’s perspective;
- conducting workshops to discover fields to be improved;
- defining punters' expectations and searching for ways to exceed them;
- considering how successful strategies can be leveraged with other products.
Mr Shastsiuk’s Observations
The specialist thinks exploring and analysing the audience’s behaviour patterns are vital for developing successful marketing materials, primarily content for specific regions.
The representative’s observations on geo factors in this regard:
- Punters from CIS states choose smaller wagers in promotions and usually admire traditional slots and crash titles.
- Europeans tend to place bigger bets as they typically have larger incomes.
- Asians are fans of live casino games like baccarat, blackjack, etc.
- Global tournaments require a balanced approach, which includes setting relevant stake limits, contest durations, rewards, and amusement hits from diverse regions.
Mr Reyes' Comments
In the executive’s opinion, data analysis is an obligatory element for standing out in the industry. Understanding gamblers' current habits, involvement triggers, and preferences is the key to creating efficient and appropriately tailored popularisation programs.
He believes demographics, playing styles and similar aspects should be considered to deliver a successful result. VIP clients must have access to exclusive offers, while newcomers can be granted extra incentives. Obtained data should be utilised to personalise promos, ensuring attractiveness and efficiency for every audience segment.
At the Casino Market aggregator, you can buy the best marketing tools and order the development of a productive advertising campaign.
Also, feel free to contact us if you need to strengthen your business with decent engagement-boosting games from leading providers.
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