Pragmatic Play, a leader in gambling software production, has expanded its cooperation with BetPlay, one of Colombia’s most prominent brands.
The partners first joined forces in 2021 when the provider agreed to supply the associate with high-end slots and live casino games. Now, the developer is set to deliver its prominent Smart Studio technology to the operator.
Goals of the Expanded Alliance
With the new solution, BetPlay will be able to attract a broader audience and improve its engagement rates. By leveraging the popularity of the provider and its offers, the platform will qualitatively enlarge its client base and introduce even more immersive sessions.
The ongoing cooperation underlines Pragmatic’s continuing expansion across the Latin American region, including the gambling business in Colombia. The developer aims to convey an exceptional experience to its partners and gamblers. The company values user involvement and innovations, incorporating the best technologies to achieve the highest quality across these fields.
Insights from the Contract Parties
Victor Arias, Pragmatic’s representative, noted that levelling up the ongoing partnership to please Colombians with customised entertainment is a significant milestone. The new step forward aligns perfectly with the corporation’s goal to grow further in the region. The expert praised all the previous deals closed with the platform and called the recent business move «an exciting prospect.»
BetPlay’s Director of Operations and Product also expressed gladness about strengthening the connections between the 2 parties. In Geovanni Florez's opinion, introducing tailored content on the website boosts brand awareness and enhances client experiences.
The specialist believes the next-level agreement emphasises the companies' shared dedication to presenting unparalleled games. The Director also voiced enthusiasm and anticipation about delivering the bespoke content to end customers.
Smart Studio’s Specifics and Benefits
The developer’s solution offers various branding options, resulting in better user impressions from entertainment sessions. The product is based on advanced technologies, which grants gambling managers more control over the amusement environment’s visuals and overall atmosphere.
The development allows operators to customise the following elements:
- background;
- table/podium;
- promo content;
- voice-overs, etc.
Partners can place their logos, apply corporate colours, add banners, videos and animations, incorporate audio announcements, and improve the offer in other ways. The service supports various live casino titles, including Sic Bo, various roulette types, blackjack, etc.
The product is well-known among many industry brands, proving its efficiency. For instance, the provider recently signed a contract with PixBet’s team in Latin America to cement its footprint in Brazil.
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