BGaming, a leading provider of casino content and systems, has launched a unique solution to increase user engagement. The novelty was called BGaming Loyalty.
The comprehensive gambling service aims to increase player retention with specialised high-performance features. The company’s Head of Product discussed the new marketing tool. Evgeny Rush also described other promotion instruments in the digital RMG segment.
New Approach to Audience Involvement
The studio developed the solution to help online casinos keep punters on platforms by offering them a highly competitive environment. BGaming Loyalty is a universal algorithm for building trusting, stable connections between operators and clients, which makes the interaction more enjoyable and beneficial for both parties.
The key functionality includes:
- personalisation of loyalty levels;
- options for tracking real-time session progress;
- built-in rewards for tournaments and other multiplayer attractions.
Mt Rush emphasised that the new product guarantees users a fun and memorable experience. The service delights punters, evoking the desire to revisit the platform. Consumers feel valued and motivated, regardless of whether they come for quick wins or to try out long-term strategies.
Basic Settings and Key Functionality
The representative ensures the solution fully satisfies the gambling industry’s need for deeper audience engagement. The team has achieved these benefits with features that go far beyond instant rewards.
The product is based on 3 key services:
Lobby
The personalised centre allows users to easily explore the entire range of the company’s gaming offerings. This part includes various filters and valuable recommendations. The module is designed to make navigation seamless and encourage customers to dive even deeper into the studio’s portfolio.
The spokesman called the program a step-by-step, smooth introduction to the gambling assortment that allows for strong and long-term connections to be formed.
Drops & Challenges
The provider offers dynamic campaigns and contest events that actively engage users and make their participation more meaningful. These tasks awaken the excitement of competition and create a sense of unity among gamers, adding emotions and pleasure in addition to standard prizes.
Loyalty
The platform boasts a powerful real-time progress-tracking service. The module automatically adds new motivation when users reach a specific result.
This approach encourages gamblers to focus on long-term pleasure rather than immediate one-time victories.
Machine Learning Technologies for Personalisation
The marketing novelty leverages AI algorithms and unique recommendations to ensure each player gets the best experience. The system is currently used in the lobby to select entertainment titles that suit the punter’s tastes based on their previous preferences.
Mr Rush said that the team plans to go even further. He believes the instrument will soon begin to analyse behavioural reactions, interests, and activity surges to create unique client profiles. This factor will allow the company to more accurately customise all aspects of interaction, from rewards and promos to event formats, making them exceptional.
The platform constantly learns and adapts. Even if customer tastes change, the recommendations remain relevant, providing a comfortable and exciting player experience on a long-term basis.
Innovative BGaming Rewards Module
According to the developer, the service significantly differs from other loyalty programs presented on the market.
The product is a combination of 3 key options:
- flexible rewarding;
- personalisation;
- gamification.
The promotion tool almost instantly adapts to each user’s style and preferences, increasing the average time spent on the platform and making gamblers feel valued and important. The result is steady growth in retention rates and a sound basis for forming large, closely-knit communities.
Mr Rush said the BGaming Rewards product positively impacts the average revenue per customer. Elements such as loyalty levels, premium promos, and exclusive privileges for high-level clients boost their activity. The desire to move further and receive unique prizes motivates consumers, which directly contributes to an uplift in income.
Another significant advantage is a jump in session duration metrics. With real-time progress tracking and a multi-level reward system, users are encouraged to stick around longer to reach their next goal.
The platform keeps gamers in a pleasant state of suspense, offering a more intense and exhilarating experience with each new action. The constant growth of engagement benefits both gamblers and operators.
Holiday Rush: BGaming’s Unique X-mas Drops
The seasonal incentive is designed to give players an unforgettable holiday experience.
In 2024, the provider’s audience can expect 2 festive programs at once:
Winter Drops Festival
The proposal is free for everyone. The software producer shaped a fixed prize pool of € 50,000. To enjoy the draw, no additional actions are required: participants just need to launch the studio’s slots regularly.
Dynamic Frost Drops Festival
This exciting format delivers a progressive reward fund starting from € 80,000. The winning amount can reach € 150,000. Gamblers must bet only € 1 to enter the race.
Mr Rush noted that the campaign is designed to draw larger prizes and has already shown fantastic results. Both promos pursue the same goal: to offer gamers something new and to maximise activity on operators' platforms during the holiday season.
B-Rush Challenges Program: Opportunities
The supplier’s latest signature marketing tool has received much positive feedback from its clients and partners. The representative describes the instrument as an excellent solution for keeping players interested and adding a competitive element to their experience.
The module generates short-term tournament events, where progress is tracked in real-time. Punters can race for a reward with other users and famous influencers. The service’s effectiveness lies in its unique ability to stimulate constant audience activity.
The tool has a positive effect on key indicators, such as:
- total deposits;
- session duration;
- average wager size.
Thanks to live competitive events, gamers spend more time playing, which benefits operators.
The corporate team is working on making the product more flexible and adaptive. Soon, operators will only need to formulate a primary goal, and B-Rush Challenges will take care of the rest.
Similar functionality will be offered to gamblers in the future so that they can create individual events and invite friends to them. This factor will add an impressive, unique touch to the gaming experience.
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