This year, the calendar of gambling business events opened with ICE Barcelona in January. The expo traditionally brought together leading market participants, such as operators, providers, investors, regulators, and niche experts.
BGaming made a strong presence at the show, outlining strategic priorities for 2026 and presenting its approach to expansion in mature and emerging jurisdictions. The main focus was on portfolio flexibility and quick adaptation to changing audience preferences.
According to the press release, the company has also won 2 prestigious awards. Judges recognised its excellent corporate policy and social charity activities.
ICE: Strategic Starting Point for BGaming
Gian Carlo Ferrini, the studio’s Sales Manager, shared his impressions of the exhibition. He stated that it is one of the largest global events, and participating in it is of great importance to the team. The expo helps set the strategic direction for the coming months. Many partners come here, which provides an opportunity to discuss plans and coordinate expectations in a relaxed atmosphere.
After the holiday downturn in Q4 2025 business activity, January signified a fresh start for the B2B segment. In this regard, ICE is a convenient environment for renewing relationships with associates and agreeing on key benchmarks for the year.
The expert also emphasised the relocation of the gathering. Previously held in London, the annual show now takes place in Spain, which is one of the provider’s major priorities. This change has increased the number of local operators at the trade fair, opening up additional opportunities for developing partnerships directly on-site.
First Results of the Held Business Meetings
The company’s activities span 3 main areas:
- acquiring new clients;
- deepening relations with the existing ones;
- expanding footprint to more countries and within regular destinations.
According to Mr Ferrini, the negotiation format largely depends on the associate’s status. With established allies, conversations revolve around annual planning and agreeing on long-term goals. When working with new potential customers, the studio demonstrates its development, brand strengthening, and accumulated experience.
In recent years, BGaming has undergone significant growth. Now, the team demonstrates to clients the firm’s achievements, reach, and beneficial personalised solutions.
Presentation Highlights: Innovative Booth Design
Mr Ferrini noted that the marketing team was delighted with the response from visitors. The stand attracted a lot of attention: people often stopped by to take photos.
The supplier demonstrated its content portfolio divided into 3 key categories:
- Classic. Traditional slots with familiar mechanics that players already trust.
- Entertainment. A section aimed at retaining the audience and increasing its engagement.
- Casual. One of the fastest-growing industry segments, with crash games generating the greatest interest.
The manager assumed that traditional casino content has been around for a long time and will always have its fans. Nevertheless, a new generation of players is emerging, looking for a more interactive experience. It is this audience that is demonstrating impressive engagement rates.
Top Gambling Products of the Developer
Mr Ferrini shared that BGaming’s portfolio does not have a single, universal favourite across all markets where the brand operates. Therefore, the catalogue is structured around the 3 distinct categories.
In the Casual segment, Aviamasters stands out, having already achieved great success. The company plans to announce new collaborations in the near future.
The advantages of the provider’s crash solutions include:
- adaptation to mobile devices;
- intuitive interface and clear navigation;
- straightforward rules for entertainment sessions;
- pre-configured channels for rapid content distribution.
According to the manager, Aviamasters fully meets the demands of the modern audience that values high levels of socialisation and a personalised experience.
In the Classic category, Burning Chilli X is a clear hit. This traditional fruit slot blends a proven mathematical model with recognisable visuals. The combination of familiar design and standard features ensures stable, long-term retention rates for old-school casino fans.
The flagship of the Entertainment line is Snoop Dogg Dollars. The game’s renowned character instantly captures the audience’s attention. The release became possible thanks to close collaboration with the famous rapper himself. Besides music and voice, the developer also integrated the very essence of the celebrity’s personality. This level of immersion immediately produced the desired effect and ensured high retention rates.
Spain: Key Hub in the Studio’s 2026 Plans
When entering any new market, the company’s primary challenge remains proper brand positioning. BGaming adheres to the principle that any investment in expansion must yield long-term benefits.
The enterprise has held a gambling licence to work in Spain for several years now and has built close ties with major local operators.
The most prominent names include:
- Sportium;
- Casino Barcelona;
- Casino Gran Madrid, etc.
According to Mr Ferrini, the corporation’s goal is to continue expanding in the market and strengthening partnerships. He added that exhilarating new releases are planned for Q1 2026.
Since Spain is a transparent and strictly regulated jurisdiction, operating there requires special permits. Obtaining them is already well underway. The manager is encouraged that local authorities have established a legal framework grounded in collaborative principles, ensuring stable and responsible growth.
Main Requests of Local Gaming Operators
In any market, the supplier builds its strategy on 3 fundamental pillars:
- brand trust;
- transparency of processes;
- quality of the tools and solutions offered.
Over the years, the gambling enterprise has built a strong team of corporate account managers, whose responsibilities include:
- prompt response to inquiries;
- quick resolving of any issues that arise;
- provision of clear, unconventional guidance.
This approach is highly valued in most states, and Spain is no exception. Mr Ferrini believes that 24/7 support availability and a high level of service are crucial to success in the country. The 2 factors have become the foundation of brand trust. The firm focuses on long-term partnerships so that, even 5 years later, clients remain confident in the quality of its offerings.
Developer’s Plans for Expansion in 2026
The company continues strengthening its position. In Q1, efforts to obtain additional licences and certifications are scheduled.
Spain remains a key priority. The state demonstrates significant potential, and its entertainment industry is characterised by maturity, structure, and beneficial regulations, with well-developed social support.
The studio intends to strengthen its position in Europe as the most transparent and stable gambling destination, setting standards worldwide. Legal compliance is the best foundation for sustainable growth, so it remains BGaming’s core strategy for years to come.
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