BiS SiGMA South America's 4th edition is set to run from April 6th to 9th. The Transamerica Expo Center in Brazil’s largest city, São Paulo, serves as the venue for the show.
Major industry representatives are expected to attend the gathering. Panel sessions, keynotes, and exhibitions could influence future policy decisions in the country and define the direction for Latin America’s business growth.
Calendar of the Upcoming Event
Organisers announced that over 250 speakers will be engaged in activities during the 4-day meeting. For more convenience and accessibility, multilingual translation will be provided for international guests.
A detailed program of presentations has been published. Let us explore its key points:
Agenda on April 7th
At the ITAIM Stage, after the official opening, the day will continue with the following:
- Oversight and economics. A panel summarising Brazil’s 1st year of web wagering regulation and its status as the 5th-largest global GGR market will be held. Confirmed speakers include SPA, ANJL, the Ministry of Sport, AMIG and PlayTech Brasil members. They will estimate the economic and cultural influence of the legalised online segment.
- Globalisation vs localisation. ABRAJOGO and AMIG, the Honorary Consulate of Brazil in Malta, and LOTBA experts will deliver this session. The panel will focus on the practical experiences of Colombia and the UK in taxes, responsible approaches, and combating unlicensed portals.
- Betting integrity during the World Cup. Participants will discuss the measures that bookmakers, sports organisations, and regulatory bodies are taking to confront match-fixing and create transparent, controlled conditions. It is one of the conferences supported by SOFTSWISS.
For a more in-depth analysis of the legal environment, the Jardins Stage will include several separate sessions. They are dedicated to the ways authorities hold the audience from returning to illicit brands, the exploration of bettor profiles, the influence of regulations on the economy, etc.
At the Paulista section, special attention will be paid to the topics of fiscal disparities, market consolidation through M&A deals, security-enhancing technology, and much more. After discussions, the evening will conclude with a themed party, networking cocktails, and the BIS Awards.
Program for April 8th
The morning at the ITAIM zone will open with some of the most politically fundamental discussions for the Brazilian market, covering ground casinos in the state. Their relevance is heightened by the upcoming Senate vote on Bill No. 2,234/2022.
Participants include:
- Carlos Cardama — BiS SiGMA’s CO-Founder;
- Alex Pariente — Pariente Advisory’s Founder and CEO;
- Vinicius Lummertz — EXAME Magazine’s Minister of Tourism (former).
The speakers will examine the prospects for launching the land-based segment. Additionally, the topic of the key barriers and risks to this sector’s development will be raised.
The Jardins zone will see the panel exploring responsible advertising methods across gambling niches amid a digital technology boom. CONAR and Propane experts will share their approaches. The discussion will focus on marketing communications requirements, adaptation to the regulatory environment, and compliance tools for product promotion.
After lunch, visitors will dive into conversations about prediction platforms and their distinctions from betting. Speakers include representatives of CSMV, Maia Yoshiyasu, and Futuriza. Besides the blurring lines between the 2 industries, the panel will explore the potential oversight implications for new business models.
Expectations for the 2026 Edition
The event’s organisers shared their view on this year’s concept. They guarantee that the meeting will go far beyond a mere showcase of industry growth.
The team has created a platform for discussing key issues across governance, finance, sports, media, technologies, and more. All the involved parties are building an ecosystem that will shape the sphere’s evolution in the region as a whole and its largest entertainment hubs.
At the Casino Market studio, you can learn more about major industry events and order the creation of a compliant gambling business in Brazil or other Latin American jurisdictions.
For more information on cooperation opportunities and to explore the entire list of our services and products, feel free to contact us.
Have questions or want to order services?
Contact our consultants:
- e-mail: manager@casino-market.com
- feedback form.
Check the information used to contact us carefully. It is necessary for your safety.
Fraudsters can use contacts that look like ours to scam customers. Therefore, we ask you to enter only the addresses that are indicated on our official website.
Be careful! Our team is not responsible for the activities of persons using similar contact details.
