A gambling software developer, Blueprint Gaming, is well-renowned for the steady and successful creation of solid slots. With the recent release of The Flintstones, the team shares the secret of the high demand and profitability of branded games.
As operators discover these nuances, they can leverage the power of recognised content and integrate more dedicated titles from renowned providers into their platform.
Image Recognition: The Driver of Engagement
Brands have a unique ability to resonate with audiences. In the context of iGaming, this translates to a significant draw for players familiar with and fond of specific notions.
Head of Commercial at Blueprint Gaming, Lauren Bradley, emphasises that the proper brand selection can invoke familiarity and nostalgia. The iconic 1960s cartoon The Flintstones helped the provider develop a strong connection with the target audience.
Blueprint has always been considering its alignment with the company culture during the creation of branded slots. This careful selection ensures that the chosen partners match the producer’s identity and values.
The most recent examples are the following:
- Ted;
- The Goonies;
- Rick and Morty.
Strategic Development
Blueprint Gaming’s success with branded content stems from its unique «labour of love» approach to development. Rather than simply slapping a label onto an existing title, the manufacturer matches each creation to suitable mechanics. This method ensures that the gameplay aligns with the brand’s essence for players' quality pastime.
The consideration of what a well-recognised image represents allows Blueprint to incorporate specific features and narratives. For example, the just mentioned release, The Flintstones, integrates familiar characters and settings with innovative mechanics like the Super Free Spins round.
The Right Selection of Collabs
The most successful branded content often features strong narratives that can be woven into the gameplay. Blueprint focuses on images that offer rich stories, characters, and settings to grant a solid foundation for engaging plot development.
Game shows, in particular, provide excellent opportunities for strong content. Titles like Deal or No Deal benefit from their inherent format and create a landscape for experiments with different dimensions and variations. The selection of brands that already exhibit entertainment qualities allows Blueprint to ensure their products captivate players and keep them coming back for more.
Risk and Reward Balance
Licensing branded content can be a costly endeavour. That is why operators have to ensure a healthy return on investment. Blueprint relies on its extensive experience to evaluate the potential success of such games. Sometimes, it is necessary to decline popular brands if they are unlikely to translate into well-performing titles.
At the same time, Blueprint maximises the possibility for success by giving each proposition the best possible chance with carefully chosen game styles and features. The adaptation and modification of what players loved in previous titles resulted in new elements like the Super Free Spins round in The Flintstones.
The Future of Licensed Content
The landscape of branded titles is expanding, and more opportunities emerge as media evolves. Streaming platforms and online creators offer new avenues for licensing and collaboration. A growing space for nuanced branded content from sources like YouTube acquaints developers with popular influencers.
As the iGaming sector grows, the principles of branded content remain unchanged:
- Partnerships must suit all parties.
- Alignment with regulatory requirements is essential.
- Branded alliances must match the developer’s unique selling proposition.
Blueprint continues to stay true to these principles and create successful branded games that resonate with players worldwide.
Casino Market keeps track of the latest industry proposition, including the potential for captivating branded content. Order the freshest and most high-demand software and inquire about other gambling solutions through our client support.
Have questions or want to order services?
Contact our consultants:
- e-mail: manager@casino-market.com
- Skype: support.casinosupermarket
- feedback form.
Check the information used to contact us carefully. It is necessary for your safety.
Fraudsters can use contacts that look like ours to scam customers. Therefore, we ask you to enter only the addresses that are indicated on our official website.
Be careful! Our team is not responsible for the activities of persons using similar contact details.
