The Brazilian Ministry of Finance had conducted research on local players' spending behaviour. The data show that most citizens who participate in digital betting and casino sessions outlay relatively small sums monthly.
The Pay4Fun fintech company was the one that sourced a comprehensive assessment of Latin America’s largest gambling market. The request became possible through the Access to Information Law.
The results were also published in Tácio Lorran’s column in Metrópoles. The article presents behavioural metrics and audience structure.
Player Demographic Model in the Country
The online gambling business in Brazil is characterised by a predominantly male audience, consistent with the global trend. The report cites the following data: 68.2% of bettors are men and 31.8% are women.
The generation structure is also close to the international industry standard. The largest segment, 28.63%, is users aged 31−40.
The further distribution is as follows:
- 22.21% — 25−30;
- 22.06% — 24 and under;
- 17.20% — 41−50;
- 7.02% — 51−60;
- 2.17% — 61−70;
- 0.6% — over 70.
Engagement gradually drops with participants' age. The presented ratios for different player groups clearly demonstrate this tendency.
Estimating Brazilian Gamblers' Spending
Analysts identified several audience categories regarding monthly outlay:
- 53.4% of users — R$50 or less (US$9.58);
- 11.45% — R$50.01−150 (US$9.58−28.73);
- 6.4% — R$150.01−300 (US$28.73−57.45);
- 9.4% — R$300.01-$1,000 (US$57.45−188);
- 19.5% (about 4.3 million people) — over R$1,000.
The prevalence of low- and medium-sized bills suggests that the market primarily relies on a mass audience. These customers are usually sensitive to their spending. At the same time, almost a 5th of all bettors belong to the more solvent group, which, with the right product and bonus mechanics, can significantly increase revenue.
Leonardo Baptista’s Comments on Research
Pay4Fun's Chief Executive Officer and Co-Founder noted that activity in the national online sportsbook and casino sectors is largely concentrated in the low-outlay segment. Brazilians love to have fun, and the industry is responding to this demand.
The CEO also stated that focusing on bans rather than on systematic educational efforts can have a negative effect. He believes harsh restrictions and blocking can only exacerbate audience churn to unlicensed platforms where controls and guarantees are lacking.
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