The land-based casino sector is gradually recovering from the Covid-19 pandemic, and its representatives are trying to introduce new technologies to provide consumers with the products they demand.
Casino Market offers an overview of several major companies and their opinions on the industry's evolution.
The Future Is Coming
Ken Jolly, a spokesman for Light & Wonder, thinks that compared to certain leisure pursuits, terrestrial businesses fall behind in terms of innovation. In his opinion, the playing venues are not up to modern standards. The expert says that in the coming years, however, the industry will improve along with the development of meta-universes. Mr Jolly claims that the environment will become increasingly digital.
Lloyd Robson, an expert from Aristocrat Leisure, explains that gamblers are beginning to return to land-based casinos after a long period of lockdown. He believes that the machines have improved considerably during this time.
Noting the products of his brand, Mr Robson points out there are virtual technologies that give new experiences to consumers in current developments. He claims that most machines have touch buttons that represent the «fourth screen».
Upcoming Changes
The requirement for government approval of novel technology and the desire of casino management to meet return-on-investment goals are examples of industry-wide restrictions. Operators must not move too quickly at the risk of alienating devoted consumers.
One of the clear successes already accessible to gaming halls, according to Mr Jolly, is the capability of face-recognition technology to identify players and their preferences. The method is applicable even if punters are not participants of the casino membership program.
L&W's representative highlighted the need to ensure such data, once gathered, was actively «mined» as opposed to being just kept.
He continued that businesses could conduct the exact analysis of punters not just at slot machines but at table games as well. For this, they utilise electronic tags on playing chips, add cameras, and input other innovations.
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