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Scientific Games Top Casinos and Software: Offers from a Well-Known Supplier

The company’s management team has its concept of the development of the gambling market:

The brand’s mission is to widen opportunities for our customers by creating the world's best gaming and lottery experience. Our offers are designed to attract users wherever they are, whenever they want to play, and on whatever channel they choose.

In this article, Casino Market will tell you about the reasons for the popularity of the vendor, its most in-demand products, and the ways to launch lucrative casinos by the Scientific game provider with minimal costs and risks.

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About the Supplier

The firm was founded in 1973 and a year later released a product that became extremely popular — a secure ticket for an instant lottery.

For many years, the studio has been exclusively engaged in the release of lottery solutions and still can offer offline drawings in 13 states of the US.

Since 2001, the concern has engaged in several mergers and acquisitions, promoting influence both in the US market and beyond.

Today, the developer has about 8,500 employees, about 300 partners, and several narrow-focused subsidiaries:

1. Offline entertainment department. Scientific gaming software for web casinos was created after the firm took over such studios as Bally, WMS, and Shuffle Master. The brand owns several factories for the production of mechanical cabinets, server terminals, etc.
2. Online division. It is the responsibility of the international department of SG Digital. It develops board games and arcades, video poker, bingo, and slot machines. They are designed for all types of traffic, including mobile users.
3. Lottery department. It is engaged in the creation of lottery systems for the offline and digital markets. In 2020, the studio entered into a 5-year contract with the Massachusetts regulator and became the lottery monopolist in the state.

Slots of the brand are a rather large-scale project. The vendor has licences that allow him to operate in 34 jurisdictions: the US, Canada, Great Britain, and some other countries.

Since July 2021, the firm has officially entered the Ukrainian gambling market. It has not only obtained a local license but has also already concluded contracts for the supply of its software to several Ukrainian operators.

Our partnerships in Ukraine are already beginning to scale. Casinos benefit from the wide range of our products. We are here for the long haul

— said Stelios Tsapatos, a chief sales officer for the firm in Europe.

The Range of Slots

The top provider of online-oriented casinos Scientific Games (Light & Wonder) is an innovator in the field of creative content. It not only sets new standards in the industry but is one of the leaders in the production of premium games.

The assortment contains about 3 thousand items, including proprietary solutions and developments of its partners:

• AGS;
• Big Time Gaming;
• Everi;
• IGT;
• NetEnt;
• Konami, and others.

Developments of the studio regularly receive prestigious awards. The company devotes a lot of time and effort to the maintenance of the highest quality of its offers, thanks to which it has a stable increase in new customers.

We recommend operators to choose the provider’s solutions for several reasons:

1. Original mechanics. The supplier has the widest range of offers with non-standard panels, an increased number of reels, thousands of prize lines, and unique bonuses, including “sticky” symbols, cascades of icons, and much more.
2. Variety of topics. There are games on such topics as Egypt, sea, fairy-tales, and many others. Moreover, the studio bought the rights to interpret materials about James Bond and is actively expanding the theme-line of products.
3. Multilevel jackpots. The solution offers many programs with increased odds. The entire line is connected to the progressive jackpot program. Besides, the supplier assures that he will cover part of the expenditures for the payment of big prizes.
4. Visualisation quality. Users appreciate excellent detailing and display depth. Each solution has an AutoPlay option that turns the session into a vibrant full-length animation. There is also a series of slots with 3D effects.
5. Variability. Scientific Games turnkey casinos have a powerful administrative module that allows entrepreneurs to change betting limits, the level of volatility, and pay-out rates for each product. The RTP parameter can be set between 95% and 98%.

OpenBet System: an Innovative Offer for Bookmakers

The premium class software and a lottery series are key items in the brand’s portfolio. It is also possible to order the connection of a full-scale gaming module for accepting sports bets.

About the OpenBet platform in numbers:

• 40 000 monthly events;
• 40% of all sports bets in the US are accepted via this betting resource;
• 100 billion dollars — market capitalisation of the customer base;
• 75 operators all over the world have already connected the vendor’s sportsbook software;
• 34 licenses that allow entrepreneurs to legally work in local and international markets;
• 60 000 bets are accepted and processed by the system every minute;
• 30 partner sports brands are combined in a single gaming network.

A casino with the OpenBet section is always popular with businessmen due to the following features:

1. Profitable financial model. The pricing scheme is set by the algorithms of a proprietary AI program that processes information in real-time. The system allows businessmen to quickly respond to the requests of the audience and publish only the best offers with a good margin on the website.
2. Extended listing. The studio has developed large-scale Live and Pre-Match sections with a huge set of user and administrative settings. Clients have access to all types of bets, including exotic ones. The variety of offers is provided by a dedicated team of analysts of the company.
3. eSports line. The platform has a detailed schedule for the most popular eSports events: regional, national, and international tournaments in LL, Dota, and others. Users can place bets in real-time and create personal pre-betting markets on any of the selected events.
4. Regular in-game tournaments. The vendor makes every effort to improve user functionality and maximise the time of the game. All kinds of lotteries and contests are regularly held on the basis of OpenBet. There is also a line of interactive sports emulators.
5. Multi-platform environment. The betting product can work with all types of traffic, is suitable for the acceptance of mobile bets, and can be installed on offline equipment (in terminals, multi-game rooms, and network kiosks).

Lottery Entertainment from the American Supplier

The firm owns the exclusive right to develop and supply lottery solutions and equipment in the US and general permits for organising online events.

All industry developments are certified by the ILA.

Apart from a line of branded content for the online audience, the catalogue includes several types of drawings:

• national and commercial;
• regular (with the progressive jackpot program);
• instant (for the web market and the offline segment and with the release of branded tickets).

All products are connected to a single remote control centre — iLottery. This is a powerful, multifunctional platform with such options as personalisation and adaptation of business projects to any sales market.

In April 2022, the lottery software development company Scientific Games announced its entry into the investment corporation Brookfield Business Partners. The deal was valued at $6 billion.

After the conclusion of the sale agreement, the company decided to divide production facilities and shift the main focus of its work to the sweepstakes business. At the same time, the new division retained its name, headquarters in Metro Atlanta and the entire management team.

According to Pat McHugh, a true 25-year industry veteran who continues to work for Scientific Games as CEO:

This transaction marks an exciting new chapter for our team and allows the company to build on the record growth we have already achieved in 2021 across all areas of the lottery business.

At the moment, the developer offers the best lottery software for sale and related services. The company has created an unprecedented partnership system with a built-in SGEP analytical platform.

Patented logistics technology and a predictive-order option have enabled the provider to cover more than 20 sweepstakes worldwide, including five of the six largest draws in the US.

On the official site of one of the biggest American lottery platform developers, it is noted that the branded sweepstakes casino software provides 70% of retail sales of instant games worldwide.

Online Product Line from Scientific Games

A branded lottery turnkey solution from the supplier includes more than 160 games in 10 categories. All content is developed taking into account the needs of the audience and the latest market trends.

When you decide to learn how to start a lottery business and obtain Scientific Games software, you get access to a wide variety of products in the PlayNow format. We offer:

• keno and virtual sports based on a unique patented mechanic;
• instant games with different difficulty levels;
• software for retail terminals;
• national draws and much more.

With a variety of offers from Scientific Games, the question of how to create your lottery is solved in a matter of minutes. It is enough to get acquainted with the proposed assortment and choose the products you like.

All the lottery software development units are connected using the API integration program in one session. You can manually set up a turnkey lottery business project for any current market needs and requirements of local regulators.

One of the biggest sweepstakes software companies continues to actively increase its influence in the US gaming market. In September 2022, the lottery software provider entered into a deal with the national operator of South Dakota and became the exclusive supplier of instant scratch games throughout the state.

Scientific Games also announced that it had signed an agreement to include its content in the portfolio of the Latvian National Lottery.

How to Open a Sweepstakes Project without Risks

To launch your business based on the Scientific Games iLottery platform or with other respected developers’ programs, just contact our manager.

We offer:

• a large selection of sweepstakes software for sale;
• quick feedback and professional advice on any issues of running a business in the iGaming field;
• services for setting up and adapting gaming platforms to specific markets;
• a partner network that includes top lottery software providers whose products have been repeatedly awarded prestigious industry awards;
• scalable affiliate programs;
• 24/7 technical support and much more.

Scientific Games not only provides an opportunity to open an online lottery quickly and without risks but also gives its customers unparalleled promotion support.

A unique CRM system is built into the studio's platform. It bridges retail and digital experiences, keeping gamers entertained and engaged with next-generation mobile apps and loyalty clubs.

The Best Ways to Launch Casinos by the Scientific Games Provider

The vendor appreciates its partners and offers an extensive set of scalable services for the B2B segment, including after-sales support and maintenance in warrantable situations.

Slots are distributed in several ways:

• distribution of services as a sales representative;
• launch of a complex turnkey network project (it will take no more than 120 days);
• operation under the White Label program;
• lease/purchase of stationary gaming systems.

You can learn more about how to order the developments of the brand by turning to our studio. We constantly monitor the most promising market trends and are always ready to help you with the drafting of a business plan with maximum payback rates.

From us, you can order services that will help to adapt a startup to a specific geolocation, deal with the project administration, and promote a casino with a guarantee of reaching a net profit in 12 months.

The Main Things about Offerings of the Vendor

• The provider can conduct lottery business in Malta, the US, and the UK. The studio offers a series of solutions, instant and national drawings, and much more.
• The gambling software by the decent Scientific Games vendor is represented by several sections for specific markets. There is a set of products for the US region and specialised versions of games, sportsbook offers, and lottery systems for Canadian and British partners, as well as entrepreneurs from the EU and Oriental countries.
• Games are adapted to various platforms. The firm produces high-quality products connected to a single remote control system. They are compatible with any operating system, including Android and iOS, as well as with offers for offline casinos and betting shops.

From us, you can learn more about the range of the vendor’s products and order turnkey platforms. Our team of specialists will take care of all organisational issues.

Our catalogue of offers includes:

• live content;
• bitcoin casinos;
• mobile platforms;
• instant and social games;
• Telegram casino, etc.

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With our assistance, your business project will attract thousands of solvent gamblers and bring high profits!

James Burton The Casino Market partner, the owner of the gambling establishments’ network

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