IGT, the worldwide gambling solutions provider, has entered a licence contract with the Maine State Lottery for its trademarked Cash Pop. This is the debut time when the firm has presented a game to brands outside of its primary client pool for tech services.
The Maine Lottery will introduce Cash Pop in the autumn of 2023 with 5 day-to-day draws. The game allows users to do the following:
- develop a betting strategy;
- chose the number and place a stake;
- select a desired bidding amount;
- opt for the number of successive matches.
Innovative Advances in the Lottery Industry
In the product, upon placing a wager, the terminal arbitrarily designates the worth of the reward that can be obtained if the number matches, producing a 'dual game'. Depending on the requirements, operators may also determine the regularity of draws.
The provider expects Cash Pop to attract a new segment of punters and expand the Maine Lottery's assortment of entertainment. According to IGT, the game is a strong player interest in the countries where it is offered, with average weekly sales per capita in the US in the first quarter of 2023 at $ 0.11.
IGT's Chief Operating Officer for global draws, Jay Gendron, said the licensing agreement with the Maine Lottery is an important foundation to offer the patented Cash Pop game to more partners worldwide.
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