The promotion of an iGaming site with the help of partner services is beneficial for many reasons. Operators pay only for the final result, which is correlated with the received profit and the attracted traffic. Advertising costs are borne by the contractor — a private webmaster or an affiliated company.
The Casino Market studio offers entrepreneurs to order a turnkey gambling project. The solution contains a proven partner service, a payment aggregator, a CRM system, and games from the best software vendors.
Affiliate marketing is an effective way to promote an iGaming business on the Internet. Operators can delegate this function to the webmaster (publisher).
A hired specialist or a whole team of experts actively advertises the casino platform and is paid for their work: a fixed fee or a percentage of the customer's profit.
The interaction can be built directly between project owners and the webmaster or include a third party — an affiliated network. In this case, the site takes a commission fee for its services (usually 3–8% of the transaction’s amount).
Casino affiliate programs bring to operators the following tangible benefits:
The list of positive aspects related to partner programs includes:
Interaction with the target audience
Parameters of the targeted traffic are specified in the offer. Typically, the analysis of users is based on their age, gender, country of residence, interests, income, and other factors.
Reliable casino affiliate programs generate only the internet traffic that will bring real profit to operators
Payment for the result
The payment format is specified in the contract. Common options include a fee per action and a percentage of the profits.
Whatever type of cooperation the advertiser chooses, he is always safe from unreasonable expenses: there is no direct income from the affiliate program, so there are no payments to the webmaster
To change the line of business (for example, from slot machines to sports betting solutions) or promote a new game (a casino platform or a loyalty system), entrepreneurs do not need to hire marketing staff. It is enough to make a profitable offer using an affiliated network
The advertiser can control the promotion of the website: monitor both the quantity and quality of traffic, publish interesting contracts, and analyse financial indicators.
All information is presented in the form of convenient tables (graphs, diagrams) with clear navigation and hierarchy
The establishment of a casino business using affiliate programs always reduces operating costs. The webmaster bears all expenses (publication of advertising, rent of a dedicated server, and hosting), and the customer pays only for the result
Popular payment methods include:
The advertiser gives the publisher a part of the profit received from the attracted internet traffic.
During the initial registration, the user is assigned to a specific webmaster. Then, the system automatically calculates a percentage (6–14% depending on the offer) from each loss of the client. The result is adjusted on the size of winnings and current expenses (bonuses, random gifts).
Payment to the publisher can be temporary (1–5 months) or lifelong — as long as the gaming site exists.
The advertiser pays the webmaster for the registration of new users or when they make the first deposit from 5 to 150 dollars, depending on the terms of the contract. Traditionally, the foreign gambling business offers high payouts but good offers can also be found in the CIS market.
In CPA schemes, conversion rates are often used. This is the percentage of casino visitors who completed the required action out of the total number of players.
The use of the Conversion rate optimises the operator’s costs since there is no need to pay for disinterested persons who, for example, have registered on the platform but have not made a deposit.
There are several types of conversion:
To open a profitable online casino, entrepreneurs need to use as many sources of internet traffic as possible.
Affiliate networks interact with the following web platforms:
From Casino Market, you can buy a gambling project along with the built-in services.
We offer high-quality products from reliable providers with a good reputation in the gaming market:
The Casino Market company offers entrepreneurs to buy or rent a ready-made project. The product already has built-in affiliate services, as well as entertainment content, a financial aggregator, a CRM system, and other reliable components.
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