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Choices of Europeans in iGaming

22 may 2022
Author: James Burton
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Various authors have looked at the emerging gambling industry in regions such as Asia or South America. However, the European market differs significantly from all others both in the preferences of players and in the trends of the field itself.

European gambling market: trends

The Casino Market team has collected and analysed for you the iGaming industry of the European Union. The text below will provide the most up-to-date information on trends and insight into the various vertices of the sphere.

The First Choice of the EU

In 2020, the most widespread form of gambling among Europeans became sports betting. They occupy almost 40% of the market.

Bidding on sports includes such fields as:

  • football;
  • basketball;
  • horse racing;
  • American football;
  • eSports.

Special attention should be drawn to the role of cyber entertainment, as it has become quite a popular alternative for consumers over the past few years. First of all, eSports give players great flexibility. During the pandemic, it filled the void of viewers due to the cancellation of various events.

This year, sports stakes are expected to increase due to the upcoming World Championships this fall and winter.

Interest in Casinos

The second place among the gambling industry in Europe honourably occupies the casino with almost 35% of the market share.

Online venues on the European continent include:

The most popular element in the online casino market is slots. And there are several reasons:

  • easy-to-understand mechanics;
  • a wide variety of topics;
  • great graphics.

Also, the development of the metaverse sphere is expected. Because it allows players to move into another world through the integration of virtual reality and augmented reality.

Lottery and Bingo Still Holds Some Popularity

Lottery and bingo business in Europe

A less popular gambling option than the mentioned above among Europeans is a lottery. This area occupies only 17% of the market. However, the game is still very popular not in the online world.

Thanks to the latest technology, this sector will remain stable. In addition, every self-respecting operator should have a lottery in their portfolio of games, as it brings a stable income and provides customer loyalty with a certain amount of investments.

Less popular than the lottery is bingo. It owns only 3% of the marketplace. Supporters of this game are mostly elderly people who are not inclined to use online entertainment platforms. However, bingo is still present almost on all casino sites.

Why Should Every Operator Have Poker in Its Portfolio?

Despite the massive popularity of poker in the Asian markets, its share in Europe is only 5%. One of the main reasons for the low loyalty of locals to poker is that this game requires certain skills and knowledge that are hard to get. However, the sector has some growth trends.

Poker players are quite loyal, and when they find a suitable platform they will continue to participate in other games on it as well. Therefore, this activity is a very important investment for any operator.

The gambling industry tends to grow by about 10% annually. Thus, by 2026, the total income will be more than 50 billion euros. The obvious profit leader of the sphere will be the UK.

Orientation in the European market is very delicate. It requires both qualified skills and experience. Casino Market can easily provide professional assistance to your business. Contact our manager to translate your ideas into reality.

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