Crash games appeared in the casino niche about 10 years ago, bringing a unique gambling format to the industry. This genre is based on technological breakthroughs, supplemented by exciting plots and generous bonuses.
Yulia Alekseeva, BGaming’s co-CPO, and Ivan Kravchuk, Evoplay’s CEO, shared their views on crash content. They discussed the vertical’s tendencies and prospects, as well as ways to adapt this entertainment format to changing audience demands.
At the Casino Market studio, you can get additional information about niche gambling trends and order the creation of exclusive amusement products.
Key Tendencies in the Crash Segment
Developers of such games focus on increasing user engagement and enthusiastically experiment with session speed and risk levels.
According to Ms Alekseeva, younger players like to watch the unpredictable growth of multipliers in real-time. Each action during the amusement process is accompanied by a sharp release of adrenaline, which ensures maximum retention. To improve interaction with Gen Z, casino software providers add various social functions to crash content, such as leaderboards and chats for communicating with like-minded people.
An excellent example of the embodied niche trends is the Top Eagle project from BGaming. The release’s main feature is the visual solution: gamblers watch all the actions on the field from a bird-eye view. The punter’s task is to open the character’s parachute before the plane crashes.
Mr Kravchuk identified 2 essential vectors of the segment’s development:
- increasing diversity of themes and settings;
- accumulation of auxiliary mechanics to improve the UX.
In Evoplay’s collection, Goblin Run is recognised as the best niche game. Gambling enthusiasts can access various options, from customising personal avatars to exploring new locations.
Another thrilling thematic solution from the provider is the racing title Adrenaline Rush: XCrash. The product has a built-in multiplayer chat, a leaderboard, and a wide range of personalisation options, enabling maximum engagement.
Adapting Content for Different Demographic Groups
Ms Alekseeva believes niche developments are more suitable for a young, active audience due to their high-speed, dynamic rounds and the opportunity to get a large reward in a short time.
Some helpful tips from the expert for additional attraction of Zoomers:
- focus on mobile gaming;
- adding social functions, such as ratings;
- optimisation of UI with an emphasis on maximum simplicity.
Mr Kravchuk said crash content had brought an entirely new gambling format to the industry, attractive to new-gen punters. They like low stakes, quick social interaction, and dynamic experiences the most.
Evoplay’s team constantly introduces various tech innovations to cover wider demographic groups. The specialists now work on finding fresh themes, trying unusual visual effects, and adding breakthrough components to UX/UI design. A good example of successfully combining advanced trends is the Long Ball release, with retention rates of over 25%.
Innovations Ensuring the Genre’s Longevity
The BGaming studio focuses on adding extra functions to the basic mechanics to popularise and increase the demand for proprietary crash products. Ms Alekseeva noted that before starting work on a new niche release, the corporate team looks for unique interactive elements beyond classical variants. Analytics and user feedback indicate this approach’s correctness and effectiveness.
Mr Kravchuk considers Adrenaline Rush: XCrash an example of optimal customisation:
- Extensive functionality. The racing-themed title is distinguished by dynamic play. The competitive atmosphere of the development is enhanced by a leaderboard and a multi-user chat in which participants can share their achievements.
- Promotion inclusions. The studio experiments with various advertising tools to maintain long-term interest in entertainment solutions. The range comprises all kinds of tournaments, mini-quests, and similar exciting solutions.
- Visual appeal. The latest developments by Evoplay’s designers deserve special attention. Improved UX and UI details, as well as the use of 3D graphics, make proprietary content more lively and engaging for a wide range of demographics.
Prospects for Hybrid Amusement Formats
According to Ms Alekseeva, mixing crash mechanics with the functionality of online slots or table games can significantly improve the user experience and make sessions more exciting. Combining different functional elements is likely the future of the niche. Industry specialists believe this trend can and should be developed.
In Mr Kravchuk’s opinion, integration can take various forms, but it is essential to maintain a balance between innovation and player demand. Merging mechanics has a specific potential. For instance, uniting slots with skill games has proven itself well. The studio has implemented such mixes in several flagship products, such as Star Guardians and Adrenaline Rush.
Nevertheless, the expert claimed there is no need to hybridise niche content. The sector continues to be attractive to the audience and has many opportunities for growth without introducing components that are not typical for it.
The Main Things About the Crash Game Vertical
The segment appeared about 10 years ago, bringing a unique gambling format. This genre is based on tech breakthroughs, supplemented by exciting plots and generous bonuses.
Central notions from the article:
- Developers of crash games focus on increasing user engagement and enthusiastically experiment with session speed and risk levels.
- Diversifying themes and settings and integrating auxiliary features to improve the UX are essential to the sector's growth.
- Niche products are more suitable for a young audience due to their high-speed, dynamic rounds and the opportunity to get a large reward in a short time.
- Mixing crash mechanics with the functionality of online slots or table simulators can significantly improve the user experience and make sessions more exciting.
- The vertical continues to be attractive to the audience and has many opportunities for constant development.
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