Endorphina's team will take part in ICE London 2024 on February 6−8. The company’s Regional Director shared her expectations for the upcoming event. Nare Grigoryan also talked about the corporation’s strategies to be realised throughout 2024.
Details of the Developer’s Performance at ICE
The expert said that they are already fully prepared for the exhibition and eagerly anticipate its beginning. While getting ready for the expo, the team has been improving the proprietary products, discussing innovations and refining strategic plans. All this will help Endorphina’s specialists be even more efficient during the trade show.
Ms Grigoryan expects to see the usual dynamic environment, which only ICE can provide. She also hopes for:
- new collaborations;
- great networking opportunities;
- valuable insight exchanges with other experts.
The company’s representative is excited to meet industry professionals, discover new trends and engage in conversations that can positively affect the evolution of iGaming. The Director emphasised that the event is a perfect occasion for her group to showcase its best developments and be at the forefront of the latest segment news. The knowledge gained at the expo will be used for creating and delivering even better solutions.
The provider is set to perform at booth N7−230, which will be especially fascinating and innovation-demonstrative this year, according to Ms Grigoryan. The stand is designed in white and black colours, and multiple top-notch games of the supplier will be displayed there. The representative highlighted that their performance would be a bright reveal of the team’s creativity.
AI-Based Products from the Manufacturer
In 2023, the organisation launched the 1st-ever digital slot created with the use of artificial intelligence — Joker Ra. The company’s partner operators gave positive feedback to the innovative entertainment solution. This solidified the developer’s confidence in the revolutionary nature of AI within the iGaming sector.
Managers who installed the game on their platforms named several peculiarities of the novelty that led to great business results. For instance, the entrepreneurs highlighted an exceptional design, elaborated by the technology. The innovation boosted user engagement, overall immersiveness and the offered experience.
Ms Grigoryan stated that the corporation would proceed with leveraging artificial intelligence when developing content. She expressed her excitement about the opportunities AI opens for the studio’s growth.
Endorphina’s Worldwide Expansion
At the end of 2023, the supplier partnered with the Platincasino brand to debut in the Spanish gambling segment. The Director called the market very important for the company’s international scaling-up strategy.
The specialist named several strengths of the market:
- rapid growth;
- solid player base;
- demand for diverse quality games.
The deal with the local operator allowed the provider to spread its fantastic amusement content across a wider audience. Meanwhile, Spaniards received access to breathtaking wagering experiences.
The developer plans to further expand in the country by collaborating with top brands. It focuses mainly on long-term contracts and pays a lot of attention to the potential associates' reputations. It is also essential for the vendor to contribute to the growth of promising online gambling markets.
In Europe overall, the company will direct its efforts towards jurisdictions in Scandinavian countries throughout this year. The region’s Southeast part attracts the organisation as well since there are signs of emerging regulation changes there.
Latin America and Africa are 2 areas of increasing interest for global gaming corporations. Endorphina is no exception in this regard and is set to be among the 1st to ensure a solid standing in the recently legalised regions.
Plans and Expectations for 2024
Ms Grigoryan noted that her company is mainly focused on further cementing its position as a top slot producer.
The provider also aims to:
- deliver tailored content;
- help loyal customers prosper;
- enhance gambling experiences, etc.
For the manufacturer, it is important to both extend current partnerships via building on achieved success and onboard new clients by offering them advanced games. Thus, Endorphina’s associates and followers can expect the launch of new proprietary slots, as well as deepening connections throughout this year.
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