EvenBet Gaming, a renowned entertainment software provider, has published a comprehensive study on the gambling sphere’s realities, prospects, and challenges. The analysis revealed that the vertical is developing rather chaotically, largely due to the sharply varying views on the industry among senior management and operational teams.
Casino Market’s experts reveal the core insights from research, as well as offer the development of niche projects on a turnkey basis and detailed advice on running an iGaming business.
Differences in Opinions on the Gambling Segment
Over 700 professionals from the sector participated in EvenBet’s survey. This breadth of coverage revealed significant discrepancies between the vision of C-level executives and operational staff.
The web entertainment sphere, like any other field, is not immune to internal distinctions and potential conflicts. Many experts believe that the ability to consider diverse perspectives collectively lays a solid foundation for strategic planning and sustainable long-term growth.
Clear points of contact help ensure a more coordinated and cohesive approach to tasks. Nevertheless, some differences can develop into serious issues if not addressed promptly.
Inconsistencies in Marketing Strategies
EvenBet’s CEO noted that an analysis of the online casino promotion segment revealed the greatest discrepancies in views. Dmitry Starostenkov claimed that at first glance, the main trends and industry vision may seem similar, with the key sources now being social media, personal contacts, and themed events. However, the distinctions lie in the details.
For top management, all the informational flows are equally effective, whereas for teams, platforms like Facebook are of primary importance. Long-term growth strategies in various regions depend on their use.
According to EvenBet’s research, C-level executives more often rely on traditional channels:
- 47% of respondents in the EU resort to internet media;
- 32% of European CEOs actively leverage e-mail newsletters;
- 24% of Asian leaders prefer one of the options mentioned above.
In addition to analysing data sources, iGaming executives have begun to pay more attention to preserving valuable employees. While in the previous report, surveyed experts ranked recruitment above retention, the latest study reveals a significant shift in priorities.
Regulation as the Main Market Challenge
Senior executives are more likely than other company representatives to rate compliance issues as the most serious, with 23% versus 19%. Competition ranks second among the primary concerns, and both groups agree on this.
Mr Starostenkov stated that changing regulatory policies are forcing operators to reconsider their business models and invest in more flexible, scalable solutions.
Some global examples that justify such concerns:
- declined POGOs in the Philippines;
- discussions of a possible iGaming ban in India;
- increasing taxes across multiple European jurisdictions;
- restrictions on advertisements and bonuses in leading EU markets.
All these trends are pushing entrepreneurs to understand that, for sustainable success today, simply localising a project is not enough. Additional investments in KYC/AML and compliance with regional laws are necessary.
Following legal issues, aspects of casino security and optimising the user experience are becoming increasingly important. EvenBet’s survey revealed that concerns about responsible practices are shared by all industry participants, from senior managers to operational specialists.
Games Global’s Chief Public Affairs Officer confirmed the study's findings. In Kimberley Broad’s opinion, the constant risk of fines and reputational damage due to non-compliance with regulations worries not only executives. Employees in the promotion, finance, legal, and programming divisions are also concerned about these nuances.
Seeking Consistency in Innovation
The topic of implementing technological upgrades elicited similar assessments from respondents at all management levels. Nevertheless, EvenBet’s analysts noted several industry differences. While affiliates demonstrate the greatest practical use of AI, outpacing other areas by 5–6%, payment suppliers lead in personalising UX (28% versus 18–22% in the remaining fields).
Mr Starostenkov highlighted that the most striking contrast was between Europe and Asia. In the EU, innovation is focused on the customer, with the individualisation and enhancement of the player experience being paramount. In Oriental jurisdictions, the emphasis is shifted to the tech component, with solutions based on artificial intelligence and machine learning significantly predominating.
Balancing Interests and Mutual Understanding
All market participants recognise the impact of the latest niche advancements, but certain nuances can cause serious misunderstandings and even destabilisation of the industry. In this context, reports and analytical reviews serve as a useful tool for external assessment. Such documents allow for the timely identification of discrepancies that could impact an enterprise’s growth and reputation.
Some illustrative examples:
- Underestimating the role of competitive salaries. For some technical specialists, this parameter is among their top 3 priorities, but their management often ignores it.
- Discrepancies in the choice of information channels. Leading executives gain most insights from face-to-face meetings, while teams rely more on social media.
- Differences in project promotion methods. C-level experts do not perceive on-site industry gatherings as a primary marketing channel. Instead, they prefer SEO tools.
Mr Starostenkov said there is a global trend toward company expansion and mergers, so that a lot of studios could face an internal communication gap. He believes that the future belongs to those who create a structure in which every department is involved in strategic planning and solving key issues. The more complex the organisational model, the harder it is to maintain direct information flow between teams.
The Main Things About iGaming Leaders and Staff
According to EvenBet, the industry is undergoing a shift from aggressive and large-scale traffic acquisition to strengthening positions and developing long-term retention approaches. Under these circumstances, alignment between management and operational divisions is becoming the foundation of business sustainability.
Dmitry Starostenkov is confident that the gambling sphere has already entered a stage where there are no longer any easy ways to avoid competition. The market is becoming saturated, regulation is tightening, and now value must be sought internally.
Let us list some of the key insights from the article:
- The ability to consider diverse perspectives collectively lays a solid foundation for strategic planning and sustainable long-term growth.
- For top management, all the informational sources are equally effective, whereas for teams, social media is of primary importance.
- Senior executives are more likely than other company representatives to rate compliance issues as the most serious.
- In technology, affiliates demonstrate the greatest practical use of AI, while payment suppliers lead in personalising UX.
- The future belongs to those who create a structure in which every department is involved in strategic planning and solving key tasks.
Our experts can help you balance and optimise the workflow of your business, enhancing it with cutting-edge administrative systems and other beneficial tools.
Feel free to contact us for more information on the products and services we offer, including turnkey development of a gambling startup.
Have questions or want to order services?
Contact our consultants:
- e-mail: manager@casino-market.com
- feedback form.
Check the information used to contact us carefully. It is necessary for your safety.
Fraudsters can use contacts that look like ours to scam customers. Therefore, we ask you to enter only the addresses that are indicated on our official website.
Be careful! Our team is not responsible for the activities of persons using similar contact details.
