The provider is set to attend SBC Summit Latin America, which will take place at Miami’s Seminole Hard Rock establishment, starting on October 31 till November 2. In this regard, Arturo Chaltelt from EveryMatrix Americas' team shared his thoughts, hopes and plans.
The Account Manager also talked about the company’s business strategy related to the expansion across the Latin American region.
Expectations for the SBC Summit
Mr Chaltelt called the event a very significant occasion for his corporation. The specialist expressed hope for active networking and presentations throughout the show days. The company already participated in some prestigious conferences but the upcoming one promises to bring even better results.
The manager expects to see many big names at the summit. He knows a lot of important individuals from the region who confirmed partaking. Their presence will make the event even more significant and evoke exciting business discussions and interactions.
Also, the specialist hopes the show will mark a considerate milestone in his studio’s evolution and popularisation path.
Central Markets for the Provider
The industry’s representatives hold a strong focus on the Brazilian gambling segment. EveryMatrix’s team is no exception. The group already has solid connections with customers in the country and plans to proceed with establishing new and deepening existing partnerships.
One of the main contributions to this strategy is the release of Slot Trumps. This is a short and straightforward report on gaming markets. The first review from the corporation was about Brazil’s gambling. The region includes various player categories. However, there is common ground for all of them, which can help entrepreneurs build commercial and general growth strategies.
Mr Chaltelt mentioned that his team likes to cooperate with local partners and assist them. In the manager’s opinion, it is of great importance for Brazil to proceed with its regulation establishment. The state sets a strong example and clear benchmark for other countries in the region.
EveryMatrix’s experts also plan to expand to:
Industry conferences, including the SBC one, are perfect environments for discovering important nuances about these markets. The provider plans to meet with the countries' entrepreneurs, learn from their experience, study successful business models, analyse the results of colleagues, etc. Such an approach will help the company dig up important information and get closer to potential partners and clients.
At the summit, there will be several panels dedicated to Brazil’s entertainment segment. However, other states are also going to turn into hot topics during the conference. Regulation and its changes are among the most important subjects to discuss as well.
The developer will be sponsoring one of the main panels related to global operators and partners, as well as their strategies and attitudes towards Latin countries. Many renowned faces are going to take part in the high-demand occasion. Mr Chaltelt hopes to evoke inspiring conversations and boost the brand’s awareness thanks to the panel.
Landing Page for Latin America’s Market
EveryMatrix’s manager noted that the global industry actively uses English. The majority of products, partnerships, services, and other business components are based on this language. However, personalisation is vital for further growth. Versatility forms the solid basis but customisation provides depth and improvement.
To succeed in any market, it is important to become closer to it both culturally and physically. That is why the corporation decided to create a web space, dedicated to Latin American operations solely.
All the content there is offered in:
- Spanish;
- Portuguese.
Additionally, it is not enough to just translate the offering and hope for great communication and other results. The regional team has to be an integral part of the market.
Arturo Chaltelt is certain that studios maintaining operations in Latin countries from their offices in Asia, Europe or other parts of the world are missing out on a lot. In the manager’s opinion, it is vital to meet the associates and other market representatives in person to form strong, long-term bonds.
Recent and Upcoming Achievements of the Studio
Following the success of the Slot Trumps Brazil-focused report, EveryMatrix plans to launch the same type of review for other regional states. Like their predecessors, the new editions are going to be supported by Casino Engine’s experts. The statistics will include details about gamblers' behaviour models, top operator and provider brands, etc.
Mr Chaltelt also mentioned the advancements within Bonus Engine, an ever-evolving marketing solution.
The toolkit helps compose the following:
- promos;
- challenges;
- competitions;
- loyalty programs, etc.
The product also includes special filters that assist operators with segmenting the audience, setting a specific target, combating bonus hunting, etc. Jackpot Engine, a recently presented instrument within the solution, allows for organising and incorporating big-pool prizes. The company has a lot of offerings for promotion and CRM-focused purposes.
The affiliate activities of the corporation are concentrated around 2 products:
- PartnerMatrix. This is a reliable platform that helps with creating, managing, monitoring and analysing marketing campaigns with associates.
- DeepCI. This is the group’s recent acquisition. The solution allows for collecting valuable information about the affiliate segment and optimising operations.
Another important achievement of the manufacturer is obtaining the World Lottery Association’s SAFER Gambling certification. The company is the only supplier yet who owns the accolade. This proves EveryMatrix’s activities and products to be in perfect line with regulations. The corporation helps its clients to ensure fair and legal play.
Nominations at the SBC Awards
The software creator is shortlisted in 3 categories at the prestigious ceremony, which will be held on the summit’s last day. Mr Chaltelt noted that it was a great honour for his organisation to enter the ranks of the industry leaders. This fact testifies to the amazing work of the studio.
Here are these nominations:
- Employer of the Year. The manager said that their inclusion in the list was natural. All the corporation’s specialists are proud to be part of such a strong and caring brand. They enjoy the workflow and actively support the company’s decisions.
- Industry Innovation of the Year. The marketing tools and systems of the provider made it possible for the group to enter this category. The products are based on advanced technologies and constantly go through examinations and improvements.
- Acquisition & Retention Partner. The worldwide accomplishments of EveryMatrix’s affiliate division led to the nomination. The business unit assists operators with handling everything related to their marketing campaigns with different associates.
Mr Chaltelt emphasised that the competition is strong and exciting. The manager voiced his pride regarding fair participation in the contest alongside other solid, creative and significant corporations. The race for the prize seems tough but EveryMatrix will be enjoying the whole process anyway.
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